Moving Up When Only Way is Down: Lessons from AI, Military Intel & VC

Tribe Tel Aviv invites you to the Sunset Series

Think Happy Hour…. But Better with Networking

Moving Up When the Only Way is Down: Lessons from AI, Military Intelligence, and Venture Capital

with Judah Taub, Managing Partner Hetz Venture, & Author, Forbes 30 Under 30

What: Speakers, cocktails, young TLV community & Free Books!

Venue: Capella Lounge, Hagag Tower Ha’Arba’ah 28, South Tower, 14th Floor

When: Wednesday, July 16th

7pm: Doors open for cocktails

8pm: Speaker followed by mingling & more cocktails

Who: Young Adults in their 20s & 30s only

Cost: Entrance Free, 1 drink minimum pay at the door

35 NIS entrance includes wine or beer with an option to add on for a cocktail

RSVP: Register above on Eventbrite.

About the Talk:

A well-paid executive stuck in a prestigious but unfulfilling job. A startup founder afraid to pivot away from paying customers. A coach unwilling to bench a star player for the team’s long-term gain. These are all examples of people trapped in what Judah Taub calls a Local Maximum — a point where you’ve reached a peak, but not the peak that unlocks your true potential.

In his talk, Judah Taub, author of “How to Move Up When the Only Way Is Down,” shares stories and perspectives from his career in venture capital, military intelligence, and early-stage AI. Drawing lessons from the way artificial intelligence breaks past its own Local Maximums — saving companies like Amazon and Google billions — Judah shows how these same ideas can help people make braver, better decisions.

With the Local Maximum framework -

•⁠ ⁠Spot when you’re stuck in a Local Maximum

•⁠ ⁠Overcome the psychological traps that keep you there

•⁠ ⁠Build the skills to navigate tough, complex decisions

•⁠ ⁠Apply these ideas to your own life and career

The Taub team is bringing a number of their books for free for the Tribe Tel Aviv community.

About the Speaker:

Judah Taub is a seasoned entrepreneur, strategist, and the managing partner at Hetz Venture. With extensive experience in the tech, venture capital, and intelligence sectors, Judah helps founders, investors, and organizations navigate complex challenges at the intersection of innovation and strategy.

In his acclaimed book, How to Move Up When the Only Way is Down, he draws on principles from artificial intelligence, military intelligence, and venture capital to help individuals and teams identify—and escape—the “local maximums” that trap even the most capable people. Through compelling examples and actionable frameworks, Judah empowers audiences with new tools for smarter decision‑making, overcoming mental blocks, and discovering unexpected paths to growth.

An engaging storyteller and clear, strategic thinker, Judah brings real‑world insights to every audience. Whether advising startups, mentoring executive teams, or speaking on the main stage, he inspires others to embrace complexity, rethink limiting assumptions, and confidently take the path less traveled.

About the Venue:

Cappella is an intimate sanctuary crafted for special occasions. Ideal for groups of 20 to 100, this unique space comes with its own DJ, dedicated bar, and a private balcony offering spectacular city views.

About Our Organization: Tribe Tel Aviv

Tribe Tel Aviv’s vision is to offer opportunities for young International Jews in Tel Aviv to connect to each other, engage in Zionism, celebrate Jewish life, and together build the future of the Jewish State in an open and friendly community of like-minded peers. We believe Jewish tradition and wisdom can inform and enrich our fast-paced lives, and enhance our role in contributing to Tel Aviv’s Jewish character and to the building of Israel as a Jewish state. Be part of the flourishing of Jewish life in Tel Aviv and a revitalization of the Zionist enterprise. Tribe Tel Aviv’s mission is to take the next step forward and cultivate the existing and diverse community of English-speakers into a more cohesive community centered around Jewish life, because after all, Judaism is a team sport.

About the Venue: The Capella is an intimate and upscale sanctuary crafted for special occasions. Ideal for groups of 20 to 100, this unique space comes with its own DJ, dedicated bar, and a private balcony offering spectacular city views. The Sunset Series is conducted inside along a private luxury bar. Before and after the session, our guests are invited to take in Tel Aviv’s skyline on the inviting outdoor terrace.

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Tribe Tel Aviv is generously supported by Am Yisrael Foundation // www.AmYisrael.com