More than an elevator pitch: How to talk about what you do, and more

Whether you’re a business owner, creative professional, nonprofit leader, moving up the ladder, or someone shifting careers, you already know that talking about what you do can be surprisingly hard. A rehearsed elevator pitch often falls flat, while rambling, off-the-cuff explanations lose people’s interest. This workshop helps you find the clear, confident, authentic language that turns casual conversations into meaningful connections, opportunities, and support.

In this lively, hands-on session, you’ll learn how to communicate your work in a way that feels natural—not salesy—and resonates with the people you want to reach.

In this workshop, you will:

• Clarify the core message you want people to understand about your work.
• Identify what makes your story compelling—and how to share it succinctly.
• Learn simple tools for adapting your message to different audiences.
• Develop a conversational “toolkit” that goes beyond a single pitch.
• Practice language that feels true to you while still being memorable.
• Discover how to create connection through curiosity rather than pressure.

You’ll leave with fresh language, more confidence, and a practical approach you can use immediately in networking, media interviews, meetings, email introductions, or any moment when someone asks, “So… what do you do?”

Why sign up?

Because your work deserves to be understood—and you deserve to feel confident talking about it.

About the presenter, Laura Packer

Laura Packer has over 30 years of public speaking and training experience. She is a nationally-recognized storyteller and coach, and the sole proprietor of thinkstory organizational storytelling consultancy. You can find out more about Laura and her work here.