Don't like the current market trend line?

Let's change it… together.

It's not a secret that we are facing tough times. But it doesn't have to stay that way. We don't have to sit back and be victims of circumstance. Instead, let's pull in the same direction and right our course.

It's all about Ridership. We all need more riders, riding more.

Find out the latest developments of this industry-wide, MIC-led initiative. We invite you to join together with other motorcycle industry leaders, entrepreneurs, new product inventors, engineers, retailers , marketers and powersports experts in beautiful Southern California.

Register today, and join us as we learn, share, and shape the future of our industry. This afternoon Ridership Session, part of the annual MIC members-only Communications Symposium, has been opened up to non-members; to anyone who wants...

More Riders, Riding More.

And don’t forget, the MIC provides networking opportunities like none other — putting you in touch with today’s top influencers. Come join us.

Admission is free.

Day Parking: Free for motorcycles. $10 for cars & trucks.

---> NOTE: Industry Reception immediately following <---

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(The Ridership Session lands one day before the IMS Long Beach opening. Consider making it an extended moto-weekend!)

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Watch the Ridership Video

At the AIMExpo presented by Nationwide Opening Session, the MIC leadership team launched this new Ridership Initiative.

Don't like the current market trend line?

Let's change it… together.

More Riders, Riding More.

---> NOTE: Industry Reception immediately following <---

Watch the Ridership Video

To watch, visit mic.org.

More Riders, Riding More - The Ridership Session, MIC Symposium