For Immediate Release:

OC FASHION WEEK® Returns Sept 21-23 featuring a Socially Distanced Experience complete with Outdoor Runway Shows. (Model Selina photo by James Giovanni Pan Ritz Carlton Laguna Niguel)

Contact: info@ocfashionweek.com Phone 949-287-2002 Press Must Register for Entry with Ticket https://ocfashionweek.com/pages/press

OC FASHION WEEK® returns as Southern California's luxury market premieres all new collections by emerging and established Fashion Designers. Each Day offers a different outdoor experience with socially distant protocols at a set capacity.

"It's feels great to be of this experiential showcase and a part of an organization that supports the Fashion, Beauty and Make-Up Industry as a community." - Pro Make-Artist - Diana Mattes

CATWALK

Fashion Designers hit the Runway in an all new way. Each Day features new talent and newly released collections from Ready to Wear to Resort Wear and Couture

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DAY 1 LOCATION: DAWSON COLE FINE ART "SCULPTURE GARDEN"

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Designers - Sept 21st - Dawson Cole Fine Art

MORNING CATWALK / OUTDOOR

10AM CATWALK

SHOWTIME | 10AM

DESIGNER COLLECTION | CASSEA SWIM COLLECTION

DESIGNER COLLECTION | 3 MILLION APPAREL

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Designers - Sept 21st - Dawson Cole Fine Art

EVENING CATWALK / OUTDOOR

SHOWTIME | 5PM

DESIGNER COLLECTION | Tatiana Shabelnik

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DAY 2 LOCATION: LAGUNA NIGUEL REGIONAL PARK (PARKING LOT A)

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Designers - Sept 22 - Garden Soiree . Revealed with Ticket Confirmation

10AM CATWALK

The Islander Swim Collection from British Virgin Islands

Couture Aprons Ss21

Designzby Raga Ss21

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DAY 3 LOCATION: RITZ CARLTON LAGUNA NIGUEL TERRACE /BALLROOM

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Designers - Sept 23 - Terrace Front Row - Revealed with Ticket Confirmation

5PM CATWALK

LuvAllApparel

Muma

Sophanna Sky

BUY NOW, LOVE FOREVER MarketPlace

Front Row Invitationals were presented to OC Fashion Week's private membership to entitle its #BuyNowLoveForever emerging businesses the opportunity to brand build, network and present their collections. This new marketplace opportunity offers designers a new Online Digital Sales activation program to allow Fashion Designers to sell directly from Instagram and it's Online E-commerce.

"We are excited to have the capabilities to sell clothing on our Online Store at OCFashionWeek.com and also now activate Instagram Shopping Options for Catwalk Buying options. It's been a long time coming actually had built our site on E-commerce seasons ago this is just the first time we are making it available to support the sales efforts for emerging designer talent that may not have the resources for a site or brick and mortar.

ONE WORLD SYMPOSIUM

Despite the Global Pandemic, OC Fashion Week® has transformed its programs to build a One World Symposium platform to extend international opportunities to emerging designers, solopreneurs to connect with local and global sources anda designer exchange program that advocates for diversity and advancement of international commerce.

"This pandemic has been a turning point for us, alongside the global racial tensions, the climate change among our environment, and the need for community support at-large. Our human thresholds have been tested. As an organization we have decided to use these obstacles to expand our creative abilities, international relationships and resources, to launch a new way of doing business to support this new way of living" says its founder and owner Kathryn Marino.

SELF-LOVE in SEPTEMBER

In addition to OC Fashion Week's programs Marino announced the Self-Love September program as Models Cast their Best Self-Love Mantras as part of its Suicide Prevention month tribute. "We lost Natalia Catalini in 2018 to suicide it was a tremendous tragedy for us." We look to instill this inner-beauty awareness and self-love as we feel that we can market the right messages to inspire hope to those in need."

OC FASHION WEEK® is a bi-annual runway show to support local and international designers as a One World Symposium for commerce and exchange. It's trade show is dedicated to support emerging designer talent, beauty, hair, makeup and photography industries. If Fashion is a language, Style is what we Speak. We are Orange County Fashion Week® The Luxury Market of California.

Photo Jaenna Wessling photography by Steve Manivong Salt Creek Beach, Ritz Carlton

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