Is your website’s intent mapping generating the best sales leads?

Is your website delivering on your goals while delivering a world-class digital experience?

In ‘The New Rules of Web Development’ TOP Global CEO Ben Kaplan delivers the 5 phase strategy behind creating a stellar website that is optimized for your sales goals and the customer’s experience, simplifying choices for the end user to drive them toward a desired action.

If you rely on your website for leads or revenue and want to optimize the returns you're seeing from it, then this is the webinar for you.

Learnings:

> The 5 phases to creating a world-class digital experience.

> How to identify which web development platform is right for you.

> How to optimize your site for SEO, mobile, and e-commerce.

> How to ensure your lead intent mapping consistently delivers strong sales leads.

> How to optimize layouts for desktop, mobile, and tablet whilst managing to use the inherent strengths of each.

> How to implement an analytics stack that tracks the most important and relevant data.

> How to develop navigation and site hierarchy that balances the user experience with what Google wants for SEO.

> How your site can be better integrated with other online and offline properties that are part of the digital ecosystem.