Meet the Social Media Manager: Interview with Axios' Audrey Kennedy

How do you build one of Minnesota’s most-followed local Instagram accounts—from scratch? In this lively conversation, we’ll sit down with Audrey Kennedy, the reporter, producer, and personality behind Axios Twin Cities’ social presence. With viral videos that have drawn national attention, Audrey will share her strategies for authentic storytelling, spotting the next big trend, building and keeping a community engaged, and more. She'll be interviewed by our own Jen Roventine.

❗Please note our new location at broadhead. in Minneapolis (North Loop) - parking info here

More About Audrey

Audrey Kennedy is the reporter, producer, and voice behind the Axios Twin Cities Instagram account, which she's organically grown to over 100,000 followers since launching in 2021. Her videos have earned over 33 million views this year alone, sparking nationwide media coverage and serving as inspiration for two documentaries. This summer, she was awarded Best Social Media Account in Minnesota by the Society of Professional Journalists. With a knack for finding unique events before they go viral, you can find Audrey at lettuce-eating competitions, clown picnics, and of course, the giant pencil sharpening.

Schedule

8:00 am - Networking/Coffee & Breakfast (bagels, cream cheese, & bacon)

8:25 am - Welcome/Announcements

8:30 am - Presentation