Media Training Seminar Day & Networking Event for Pet Professionals
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Media Training Seminar Day & Networking Event for Pet Professionals

Media Training Seminar Day & Networking Event for Pet Professionals

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ReelPaws Productions

4809 N Ravenswood

Suite 100

Chicago, IL 60640

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Media Training Seminar Day & Networking Event presented by American Pet Professionals, ReelPaws Productions & Whitegate PR

Lights, Camera, Action!

WHERE: ReelPaws Productions

4809 N Ravenswood, Suite 100

Chicago, Il 60640

(Located across the street from the Ravenswood Metra stop)

WHEN: Thursday, March 2, 2017, 9pm – 5pm

American Pet Professionals, ReelPaws Productions and Whitegate PR team up to host a full day Media Training Seminar event for pet professionals in the Chicago area. Held at ReelPaws Productions on Thursday, March 2, 2017 from 9am – 5pm and will feature known Media Experts, Dana Humphrey of Whitegate PR, Nancy Hassel of American Pet Professionals and Director of Photography, Alex Mechlin of ReelPaws Productions.

These three seasoned media professionals are featured regularly on TV, in the news, perform live streaming videos and work with pet professionals daily producing videos. The trio will teach pet professionals how to: feel more comfortable speaking on camera; how to get their message across in a clear concise way; how to make their YouTube presence more polished and professional; how to speak to the press and many additional media training tips.

This in-depth and hands on experience will help pet professionals who are planning on using video in the many platforms it is available: recorded to YouTube; commercials or training videos for their pet businesses; and live videos on social media.

Our media experts will help pet professionals get over their fear being on camera and learn to embrace it and be ready at a moments notice to speak with press.

“Working with pet professionals on a daily basis, I can see how many of them shy away from a camera when a news crew is around or are just not sure how to look and sound more professional while on camera. We are thrilled to be bringing this event to Chicago and working with media experts Dana Humphrey of Whitegate PR and Director of Photography Alex Mechlin of ReelPaws Productions. Dana travels the country appearing on TV segments about pet products on a weekly basis and Alex is an award-winning filmmaker providing video service at pet industry events nationwide,” said Nancy Hassel, President of American Pet Professionals. “I was a TV producer and production coordinator for over 10 years, and it took me time and practice to feel more comfortable about being on TV. I want to help our pet professionals be the best they can be and go after their goals of more television exposure for their animal rescue or businesses.”

9am - 10:30am: Interactive Classroom Training with PR Experts Nancy & Dana
10:30 - 10:45am: Refreshment Break (included)

10:45 - 12:00pm: Breakout sessions with PR Experts Nancy & Dana
12:00 - 12:30pm Q&A with the Director, Alex Mechlin
12:30pm - 1:30pm Lunch Break (included)
1:30pm - 4:30pm *Hands-on" Workshop Practice & Video Recording
5:00 - 7:00pm Happy Hour / networking (included)

For the hands-on workshop, each attendee will get the chance to do a video, a product demo or informational video about their pet business. Our experts will help guide them through the process, give tips and tricks how to be polished, well spoken and help them through the process.

*Bonus! And as valuable added bonus, attendees will receive a (:30) edited video from the afternoon video portion of this event. This video can be used for their websites, onsite at tradeshows, social media platforms and much more.

Video Includes:
-Logo (must be provided in advance)
-Lower third (name, title - must be provided in advance)
-Straight unedited, up to 30 sec to camera

Happy Hour for Pet Professionals! Enjoy complimentary wine and beer at this exclusive networking event for pet professionals. (This event is included for attendees who take the Media Training Seminar).

The Media Training Seminar is limited to 15 people and a Registration is Required by February 1, 2017.

The cost for this event is $849 per person by December 31, 2016 and $999 per person from January 1 – February 1, 2017.

At the end of the 1 day intensive workshop, participants will learn, practice, and actually record with a professional camera crew, a 30 second professional clip for their company that they can use after the event. The goal is provide each participant with the tools they need to feel comfortable and confident on-camera for media events and marketing materials. While this event is geared towards those working in the pet industry, those in related fields are also welcome!

About Nancy Hassel:

Nancy Hassel is the founder and President of American Pet Professionals, an award winning business-networking and educational organization for the pet industry since 2009. Leading over 100 in-person educational networking events, seminars, fundraisers and online events for pet industry professionals. A Public Relations specialist for the pet industry, Nancy works with pet companies in many aspects of PR, product reviews and media relations and training for pet professionals. Nancy also runs the Re-tails & Sales Pet Expo with Dana Humphrey, a trade show featuring Made in the USA pet products. Nancy is also a speaker at various pet industry conferences, a writer for pet trade and consumer magazines, blogger and photographer, and was a TV producer and production coordinator for 10+ years. Nancy resides on Long Island, NY and is the proud pet parent of Cody, a rescued American Pit Bull Terrier.

About Dana Humphrey of Whitegate PR:

Dana Humphrey is the Lead Publicist & Owner at Whitegate PR, a boutique public relations agency specializing in the pet industry. She also positions herself as a pet expert as "The Pet Lady" and travels coast to coast scouting out the best pet products, brands and pet experts. She is also a professor and program facilitator at FIT, the fashion institute of technology and teaches in the pet product marketing and design department. Pet Age Magazine recently awarded her the 40 under 40 and Women of Influence award. She has traveled to more than 50 countries and lived in five. Currently she resides in Astoria, Queens with her pet frog Prince Charming.

About Alexander Mechlin of ReelPaws Productions:

Alex Mechlin is a co-founder ReelPaws Productions and he is an award-winning filmmaker with a background in information technology and video production. He has directed video content on behalf of well known brands including: Marriott International, eBay, Best Buy, the American Bar Association, and the International Kennel Club, which aired during the Westminster Dog Show on USA network. Alex is skilled in studio and on location cinematography and has built innovative video solutions utilizing live streaming and online video distribution.

Contact Us:

Nancy Hassel at (631) 446-1105 or by email at

Dana Humphrey at (619) 414-9307 or by email at

Alex Mechlin at (312) 834-3738 or by email at

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ReelPaws Productions

4809 N Ravenswood

Suite 100

Chicago, IL 60640

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