Media Strategy for Digital Marketers: 1 Day Training in Wrocław
Overview
Bring your team and save
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview:
The Media Planning for Digital Marketing course is designed to help you create effective, budget-efficient, and data-driven media strategies for advertising across today’s top digital platforms. Learn how to target the right audience, allocate budgets smartly, choose the most impactful channels, and measure performance to maximize reach, engagement, and ROI.
Learning Objectives:
By the end of this course, you will:
- Understand the full media planning lifecycle for digital campaigns
- Identify and analyze target audience segments
- Allocate budgets effectively across platforms and campaigns
- Shape media strategies based on goals and KPIs
- Create a structured digital media plan aligned with business outcomes
- Optimize ongoing ad campaigns for better performance and ROI
Target Audience:
Marketing strategists, media planners, advertisers, and business owners.
Why is it the Right Fit for You?
This course gives you the keys to building impactful digital ad campaigns, through a blend of strategy and data-driven decision-making. It demystifies cross-platform planning across popular channels like Google, Meta, and LinkedIn, ensuring you're up to date with current industry trends. You’ll learn techniques for smarter budget allocation and optimization that deliver tangible business results. Our expert trainers guide you through practical examples and frameworks so you leave ready to craft high-performing media plans of your own.
©2025 Leadflake. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.
Looking to enhance your team's digital media planning skills?
We offer customizable in-house training designed to fit your organization's industry, campaign goals, or media budget. Want to equip your team with strategic thinking to boost campaign ROI? Let us create a tailor-made learning experience aligned with your business needs.
📧 Contact us today to schedule a customized in-house session: info@leadflake.com
Good to know
Highlights
- ages 18+
- In person
- Paid parking
Refund Policy
Location
For more information on venue address, reach out to "info@leadflake.com"
Ph No: +1 469 666 9332
50-003 Wrocław Poland
How do you want to get there?
Module 1: Introduction to Digital Media Planning
• What is media planning? • Traditional vs digital media • Key components of a media plan • Activity
Module 2: Audience Research & Targeting
• Defining your target audience • Using tools for digital audience insights • Segmenting by demography, interest, and behavior • Activity
Module 3: Setting Campaign Goals & KPIs
• Aligning media plans with business objectives • Different campaign types and their goals • Selecting and tracking key performance indicators (KPIs) • Case Study
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