Measuring Success – Using data & analytics

Make smarter marketing decisions with this fully funded training session on using data and analytics, hosted by South Staffordshire Council in partnership with Chris Derrer of Super Digital. Funded through the UK Shared Prosperity Fund, this interactive workshop will give you the knowledge and tools to measure what’s working, identify what’s not, and refine your marketing for better results. 

Whether you run a start-up or an established business in South Staffordshire, this session will help you set clear goals, understand your data, and make confident, informed choices without unnecessary complexity. 

Led by digital marketing expert Chris Derrer, the workshop blends practical demonstrations with straightforward explanations, giving you the confidence to work with tools like Google Analytics 4, UTM tags, and social media insights to guide your strategy. 

What You’ll Learn: 

✅ How to set measurable marketing goals and KPIs 
✅ An introduction to Google Analytics 4 (GA4) 
✅ How to use UTM tags to track campaigns 
✅ What social media and email analytics reveal about your audience 
✅ How to make data-led decisions without overcomplicating your reporting 

Who Should Attend: 

Business owners in South Staffordshire who want to improve their marketing effectiveness using data 

Event Details: 

🗓 Date: Thursday 15th January 
🕒 Time: 9.30am – 12.30pm 
📍 Location: Codsall Community Hub, Wolverhampton Road, Codsall, WV8 1PW 

Why Attend? 

• Learn how to measure marketing success accurately 

• Gain practical experience with essential analytics tools 

• Understand how to track campaigns and customer behaviour 

• Avoid guesswork and make confident, evidence-based decisions 

• Connect with other South Staffordshire business owners 

Book Now – Limited Spaces Available 

This fully funded session has limited capacity and is open to businesses and individuals across South Staffordshire. Secure your place today and start using your data to grow your business. 

Please note: This workshop is exclusively for South Staffordshire-based businesses. Bookings from outside the area will be removed. 
For any eligibility questions, please contact businesshub@sstaffs.gov.uk.