Measuring & Defining Success + Creating a Growth Culture

What does “success” really mean in your practice — and how do you build a team culture that grows with you, not against you?

Join Dr. Alex Spinoso, MD, CEO of Genesis Lifestyle Medicine, and Kara McClanahan, CEO of Aesthetic Practice Partners, for an interactive discussion on how to measure, define, and sustain success inside your business.

Based on Dr. Spinoso’s popular Scale Focused framework, this live session will go beyond the glossy side of growth — and dive into the real challenges that come with scaling a business in aesthetics, wellness, and medicine.

You’ll walk away with practical strategies on how to:
✅ Clarify and live your core values — the foundation of every thriving culture
✅ Hire and retain “A-players” who align with your mission
✅ Build systems that drive growth (instead of chaos)
✅ Reconnect with your purpose so growth feels fulfilling again

This isn’t a lecture — it’s an open conversation designed for owners, leaders, and entrepreneurs who want to build practices that are sustainable, scalable, and soul-aligned.

Expect insights, transparency, and actionable takeaways that will challenge how you view success.