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Measurement for Impact: Google Analytics for Nonprofits

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Location

Pacific Tower

Panoramic Center, 8th Floor

1200 12th Avenue South

Seattle, WA 98144

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501 Commons

In partnership with Seattle Tech4Good


Google Analytics is a popular tool for gathering information on who visits your website, how they got there, and what they do once they're there.

Do you know how you can use this information to your advantage?

Understanding your online audience can help you make informed decisions related to your mission, operations, services, and fundraising. You can also gain valuable insight after asking questions like:

  1. What programs and partnerships successfully get new visitors to critical services, events, and pages?
  2. Where do people start on your website, what do they find from there, and what percentage take action?
  3. What is the profile of visitors to your website? Does it match your client target?
  4. What about your website is working and not working for users and clients?

Expert trainer Katherine Cleland will cover these key topics:

  • Managing and configuring Google Analytics for websites (not apps)

  • How to set up a personalized dashboard to track your site's performance

  • Visitor Trends: How to see visitors to your website, trending over time and year-over-year

  • Visitor Overview: How to find the Age, Gender, Location and other demographics of people visiting your website

  • How to find the ratio of new vs. returning visitors

  • Acquisition Overview: How to find out how people find your site and where they come from

  • Popular Content Overview: How to look at which pages are most important

  • Goals and Conversions Overview: How to set goals in Google Analytics that work for your nonprofit

  • How to link Google Analytics to Google Search Console for even more information

*This is a 101 class on how to use Google Analytics, a free service by Google. No prior knowledge required, but this course assumes you have, or will install, this program on your nonprofit website and following their instructions: https://support.google.com/analytics/answer/1008015?hl=en

Meet the Presenter

Katherine Cleland- Marketing Strategist, Consultant, Trainer. Executive, Coach, Entrepreneur, Small Bus

Katherine Cleland, president of Cleland Marketing, has 35 years of marketing and product development experience at large corporations, and is working most recently with nonprofits, entrepreneurs and small businesses. Katherine helps hundreds of early stage start-ups, nonprofits, social ventures and growing businesses on marketing strategy, go-to-market plans, and digital and social media marketing.

Katherine has BA in Chemistry from Princeton University and an MBA in Marketing and Finance from Northwestern University’s Kellogg Graduate School of Management.

Questions?

Do you have any questions about 501 Talks Tech? Contact 501 Commons.

Additional Information

Driving Directions and Parking information can be found on the Pacific Tower website.

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Date and Time

Location

Pacific Tower

Panoramic Center, 8th Floor

1200 12th Avenue South

Seattle, WA 98144

View Map

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