Maximizing the Power of Music Merchandise
Date: Fri Jun 06 2025
Time: 2:00 PM
Location: DROM
New York Music Month and the NYC Mayor's Office of Media and Entertainment have partnered with Merch Cat to bring you Maximizing the Power of Music Merchandise!
Join Merch Cat Founder Vanessa Ferrer and special guests Jennifer Sullivan of KiT Better and Lou Plaia of Hot Rats Entertainment for a fun and informative event where we will explore merch from branding and basics to strategy and fan engagement to maximize revenue. Happy hour mixer to follow*!
Whether you're a musician, band manager, or an industry professional who deals with merch, this event is perfect for anyone looking to take their merch game to the next level. Don't miss out on this opportunity to network with other artists and industry professionals.
See you there!
Workshop Description:
With streaming continuing to be the primary way fans consume music today, merchandise remains an easily accessible source of revenue for artists, yet it seems to get the least amount of attention when it comes to planning and strategy.
A good “merch mix," targeted ROI, organized tracking, data gathering, and analysis to make future decisions are all things that need to happen in order to maximize merch revenue.
Join this workshop to explore how to approach merch holistically, why you need a merchandise strategy to maximize merch revenue, how to create a strategy and what it can do for you.
New York Music Month is an initiative of the NYC Mayor's Office of Media and Entertainment.
