Maximizing the Agency/Client Relationship: Insights from Both Sides

Maximizing the Agency/Client Relationship: Insights from Both Sides of the Table

Join the AMA Cincinnati Consumer Brand Community for an engaging and insightful panel discussion focused on one of the most critical aspects of marketing success: the agency-client relationship.

Whether you're on the agency side or the client side, building a strong, collaborative partnership is key to producing impactful work. This event brings together panelists representing both agencies and clients to share successes, lessons learned, and practical tips for optimizing these relationships.

Expect candid conversations, real-world examples, and actionable takeaways that will help you:

• Strengthen communication and trust between teams
• Align expectations and goals for better outcomes
• Navigate challenges and avoid common pitfalls
• Foster long-term partnerships that drive results

Register now to reserve your spot at this in-person event and gain fresh perspectives on how to make the agency/client relationship thrive.

Speakers

Lisa Gallagher, Chief Marketing Officer, Naväge® Nasal Care, RhinoSytems Inc.

Lisa Gallagher is an accomplished marketing leader with 25+ years of experience launching, growing, and revitalizing consumer brands in food, wellness, and healthcare. She has led teams at General Mills, McDonald’s, Hydrofarm, and Naväge, and consulted with many leading CPG companies to drive brand and business growth. Notable achievements include spearheading the launch of McCafé—now a $4B brand—for McDonald’s, and guiding founder-led brands through pivotal growth stages. Lisa earned her BS in Accounting from Indiana University, her MBA in Marketing from the University of Michigan, and is a CPA. Beyond work, she is a lifelong bookworm and a passionate community volunteer, including serving as a Girl Scout leader.  She lives in Hyde Park with her husband, two children, a rescued yellow lab, and a bossy calico cat.

Jesy Herron, VP of Client Partnerships, RESLV

Jesy Herron is Vice President of Client Partnerships at RESLV, a Cincinnati-based creative video agency, where she helps brands harness the power of storytelling to drive measurable business impact. With over 20 years of experience navigating the agency client relationship, Jesy has led partnerships across industries including healthcare, higher education, manufacturing, and sports. She thrives on building collaborative relationships that turn clients into true partners, ensuring creative ideas are backed by strategy and execution. Jesy also hosts Rediscover Your Story, a podcast for marketers seeking fresh perspectives and inspiration.

Beth Hoskins, VP of Growth, Spicefire

Beth Hoskins is the Vice President of Growth at Spicefire, a brand consultancy in Cincinnati’s Over-the-Rhine. With more than 20 years of experience helping organizations unlock brand and business potential, she has partnered with many of the world’s leading CPG and service brands across beauty, food & beverage, and healthcare. Beth is known for her strategic expertise, and the empathy she brings to every relationship. Whether guiding a team or building client partnerships, she cares deeply about people and is committed to making every project better than she found it.

Before joining Spicefire eight years ago, Beth spent much of her career at LPK, where she led the global agency team across four offices for the Always brand, driving design and strategy at scale. Her career has been shaped by a belief that collaboration fuels creativity—and by her joy in seeing teams thrive together.

Beth earned her BA in Creative Advertising from Southern Methodist University. She lives in East Hyde Park with her husband, their two high-school-aged children, and a giant Bernedoodle. Outside of work, she can often be found watching football or at book club enjoying a glass of sparkling wine. 

Kurt Kersey, Entrepreneur and Founder, Thirty21

Kurt Kersey helps entrepreneurial leaders turn their potential and purpose into performance and impact. From leading mission teams in Mexico, to building a financial services practice serving 200+ clients, to scaling a creative agency from laptop-in-a-coffee-shop to multiple seven figures, Kurt’s journey has been defined by investing in people. Today, as a coach and speaker, he equips entrepreneurs and business leaders to uncover purpose, master consistency, and step into purposeful performance.

Event Notes:

• This is an IN PERSON event at OfficeKey Rookwood, 4030 Smith Road, Suite 200, Cincinnati, OH 45209. Lunch will be served.
• All are welcome at our community meetings. You do not have to be an AMA member to attend.

AMA Cincinnati Consumer Brand Community

AMA Cincinnati’s Consumer Brand Marketing Community enables brand team members, marketing executives, and agency partners to connect, inspire, and advance brand-building in the Greater Cincinnati area.

Topics include consumer brand strategy, media planning & innovation, product/service innovation & research, advertising development & creativity, and leadership & career. Community members share and learn from each other—upgrading knowledge and skills and sharing case studies and best practices specifically related to consumer brands.

Learn more on AMA Cincinnati's website

About AMA Cincinnati

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

L earn more at AMACincinnati.org