Maximizing Event ROI: A 3-Part HubSpot Series for Marketers & RevOps
Sales end soon

Maximizing Event ROI: A 3-Part HubSpot Series for Marketers & RevOps

Free 3-part series on EventOps: Plan smarter, drive attendance, and turn events into real revenue using HubSpot + event•hapily.

By Growth Operations Firm

Select date and time

Wednesday, May 21 · 10 - 11am PDT

Location

Online

Agenda

10:00 AM - 11:00 AM

May 14, 2025 Plan & Promote Like a Pro: EventOps Foundations

Christopher Nault

Max Cohen


May 14, 2025 Learn how to build an event plan that aligns with pipeline goals and sets the stage for measurable success. In this first session, we’ll break down strategic planning, segmentation, and ...

10:00 AM - 11:00 AM

May 21, 2025 Drive Attendance & Real-Time Insight

Adam Parry

Christopher Nault

Max Cohen


May 21, 2025 Discover how to maximize attendance and track engagement in real time. This session dives into optimizing event communications, creating a seamless attendee experience, and unlocking liv...

10:00 AM - 11:00 AM

May 28, Follow-Up That Fuels Revenue

Adam Parry

Christopher Nault

Max Cohen


May 28, 2025 Your event doesn’t end when the lights go down — that’s where the revenue opportunity starts. This session focuses on post-event workflows, attribution, and turning attendee engagement i...

About this event

  • Event lasts 1 hour

🚀 Transform How You Run Events: From Trade Shows to Webinars, This Is EventOps


Events shouldn’t just be memorable — they should be measurable.
In this free 3-part webinar series, you'll learn how to plan, promote, and prove the ROI of your events using HubSpot + event•hapily, the only event management platform built natively inside HubSpot.

Whether you're running trade shows, webinars, lunch & learns, or field marketing activations, this series will help you build a connected, data-driven strategy that aligns with sales, marketing, and revenue goals.


📅 Session Breakdown


Session 1: Plan & Promote Like a Pro

🗓 May 14, 2025 | ⏰ 1:00 PM ET / 10:00 AM PT
Unlock your event’s full potential. Learn how to align with pipeline goals, segment your audiences, and promote across the right channels — all without leaving HubSpot. Perfect for marketing teams planning conferences, webinars, or field events.


Session 2: Drive Attendance & Real-Time Insight

🗓 May 21, 2025 | ⏰ 1:00 PM ET / 10:00 AM PT
Engagement doesn’t have to be a black box. We’ll show you how to boost attendance, track participation in real time, and deliver insights to stakeholders instantly — with native CRM reporting and real-time data sync.


Session 3: Follow-Up That Fuels Revenue

🗓 May 28, 2025 | ⏰ 1:00 PM ET / 10:00 AM PT
The event may be over, but the growth isn’t. Learn how to automate your post-event follow-ups, capture attribution, and hand off leads to sales in a way that accelerates pipeline and proves impact.


👥 Your Hosts

🎙 Christopher Nault – Founder & CEO, Growth Operations Firm
A RevOps and field marketing expert who’s helped B2B companies generate $100M+ in pipeline by aligning event strategy with sales systems. Christopher helped popularize the GrowthOps model and now leads a team transforming how companies use HubSpot to drive measurable results from events.

🎙 Adam Parry – Editor, Event Industry News
One of the most influential voices in global event marketing, Adam brings a deep understanding of industry trends, trade show strategy, and event technology. His insight has guided thousands of event pros through the changing landscape of digital + in-person experiences.

🎙 Max Cohen – Product Specialist, event•hapily
Max will walk you through exactly how event•hapily works inside HubSpot to connect every aspect of your events — from form fills to follow-ups — in a way that saves time and drives revenue.


💸 This Series Is 100% FREE

Whether you're managing a national roadshow, hosting VIP client dinners, or driving webinar attendance, this is the modern playbook for field marketers, event professionals, RevOps leaders, and enterprise marketing teams.

✅ Register once and get access to all 3 live sessions
✅ Replays will be available for all registrants
✅ Perfect for teams using HubSpot or looking to modernize their event marketing stack



🔗 Ready to rethink how you run events?
Save your seat and join us for this game-changing series.

Frequently asked questions

Who is this event for?

This event is for marketers and ops leads who run events and want to get more out of them. It’s built for event marketers—not producers—and focuses on using software and processes to streamline setup, reporting, and ROI.

What other resources are available?

You can join the Redwood Community Slack group, where field and event marketers exchange ideas, share tools, and talk shop. There’s a dedicated channel just for event and field marketing.

Need help with a software demo or implementation?

Reach out to max@hapily.com for support from the hapily team.

Will the event be recorded?

Yes! All registered attendees will receive a recording after the session—so even if your schedule shifts, you won’t miss out on the insights.

Can I invite a teammate?

Absolutely. Just share the Eventbrite link so they can register and receive access to the tools and follow-up materials directly.

Organized by

Growth Operations Firm helps modern B2B companies scale with clarity, confidence, and better systems. We specialize in aligning people, platforms, and processes — turning complexity into momentum.

Our team works at the intersection of RevOps, marketing, and technology, supporting ambitious organizations as they evolve how they communicate, operate, and grow.

Whether we’re leading strategic workshops, building scalable systems, or hosting conversations that move the industry forward, our mission is simple: make growth work better for everyone involved.

Free