Mastering Product Adoption and Growth

Mastering Product Adoption and Growth

Actions and Detail Panel

Sales Ended

Date and time


General Assembly

225 Bush St, San Francisco, CA 94104

San Francisco, CA 94109

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Mastering Product Adoption and Growth is a half-day event that will bring together product leaders to share their experience with product adoption, growth, and product-led go-to-market strategies.

It’s an opportunity to learn from industry leaders, connect with an amazing group of product and marketing professionals, and a chance to win a new Apple Watch GPS+Phone in a raffle.

Amazing speakers will cover many topics among them:

  • How successful companies implement growth strategies

  • How SaaS transitions from sales and marketing-led to product-led strategy

  • How to deliver great product experience and drive growth

Featured Speakers:

Jeetu Patel - Chief Product Officer & Chief Strategy Officer at Box

Ken Rudin - Head of User Growth & Analytics at Google

Nick Bonfiglio - CEO & co-founder of Aptrinsic (former EVP of Global Product at Marketo)

Mickey Alon - CPO & co-founder of Aptrinsic (former CEO & co-founder of Insightera, acq. by Marketo)

This event is FREE but Invitation ONLY! RSVP is required to secure a seat!

Special Guest:

Dan Olsen - Product Management & Lean Startup Consultant, the author of The Lean Product Playbook.

We recently published:

"Mastering Product Experience With Product-Led Go-to-Market Strategy"

In this book, we discuss how organizations have to shift and focus on product experience and how product-led strategy helps achieve this. Customers expectations changed - today people want to try and use a product before they engage with salespeople and buy. A product-led go-to-market strategy helps achieve that.

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