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Mastering Product Adoption and Growth

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General Assembly

225 Bush St, San Francisco, CA 94104

San Francisco, CA 94109

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Mastering Product Adoption and Growth is a half-day event that will bring together product leaders to share their experience with product adoption, growth, and product-led go-to-market strategies.

It’s an opportunity to learn from industry leaders, connect with an amazing group of product and marketing professionals, and a chance to win a new Apple Watch GPS+Phone in a raffle.

Amazing speakers will cover many topics among them:

  • How successful companies implement growth strategies

  • How SaaS transitions from sales and marketing-led to product-led strategy

  • How to deliver great product experience and drive growth

Featured Speakers:

Jeetu Patel - Chief Product Officer & Chief Strategy Officer at Box

Ken Rudin - Head of User Growth & Analytics at Google

Nick Bonfiglio - CEO & co-founder of Aptrinsic (former EVP of Global Product at Marketo)

Mickey Alon - CPO & co-founder of Aptrinsic (former CEO & co-founder of Insightera, acq. by Marketo)

This event is FREE but Invitation ONLY! RSVP is required to secure a seat!

Special Guest:

Dan Olsen - Product Management & Lean Startup Consultant, the author of The Lean Product Playbook.

We recently published:

"Mastering Product Experience With Product-Led Go-to-Market Strategy"

In this book, we discuss how organizations have to shift and focus on product experience and how product-led strategy helps achieve this. Customers expectations changed - today people want to try and use a product before they engage with salespeople and buy. A product-led go-to-market strategy helps achieve that.

Date and Time

Location

General Assembly

225 Bush St, San Francisco, CA 94104

San Francisco, CA 94109

View Map

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