Edinburgh Business School in collaboration with MMA Academy is pleased to invite you to our Marketing in the Age of Intelligence Masterclass on Friday, 10th October 2025, from 6:00 PM to 8:00 PM at our state-of-the-art campus in Knowledge Park. This is the first of a three-part series; details for the next two sessions are also listed below.
About MMA Academy
Comprised of over 800 member companies globally and 16 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to shape the future. The MMA's global headquarters are located in New York with regional operations in Asia Pacific (APAC), Europe/Middle East/Africa (EMEA), and Latin America (LATAM).
Event Details:
PART 1
Title: Marketing in the Age of Intelligence Masterclass
Date: 10 October 2025
Time: 6pm - 8pm
Session 1
6pm - 7pm - Brand Strategy and Customer Growth - Speaker: Wade Eagar - Group Strategy Officer at Platformance
Session 2
7pm - 8pm - Social Media - Speaker: Richard Fitzgerald - CEO at Lovin' Dubai
Venue: Classroom 1.44
Participants will receive a certificate of completion.
UPCOMING MASTERCLASS SESSIONS - Separate registration is required
PART 2
Event Details:
Title: Marketing in the Age of Intelligence Masterclass
Date: 25 October 2025
Time: 12pm - 2:15pm
SESSION 1
12pm - 1pm - AI, Martech and Data - Speaker: Mohit Lodha - CEO at Takumi
SESSION 2
1pm - 2:15pm - Creative & Performance Marketing - Speaker: TBC
Venue: Heriot-Watt University Dubai
Participants will receive a certificate of completion.
PART 3
Event Details:
Title: Marketing in the Age of Intelligence Masterclass
Date: 1 November 2025
Time: 12pm - 2:30pm
Performance Marketing Workshop and Keynote - Speaker: Wade Eagar - Group Strategy Officer at Platformance
Venue: Heriot-Watt University Dubai
Participants will receive a certificate of completion.
