Masterclass: Imitation Innovation – A Smart Way of Innovating?

Many top brands began as imitators. Discover why smart imitation can be the best business strategy in this insightful talk.

By Strathclyde Business School / CDC Management Development (M) Sdn Bhd

Date and time

Location

CDC Management Development (M) Sdn Bhd

Unit 5-01 Level 5 Block F Phileo Damansara 1 No. 9 Jalan 16/11 Petaling Jaya, Selangor 46350 Malaysia

About this event

Event lasts 2 hours 30 minutes

Imitation is often considered in a negative light by many cultures. However, many well established brands started off as imitators and are now considered innovators. Imitation innovation can take many forms and is seen by many investors as a better starting point for a business. In this talk David will introduce the concept of imitation innovation and why being a follower might be the best strategy for business to pursue.

Speaker Profile:

Prof. David Butler teaches the project management elective on the University of Strathclyde MBA programme. Previously he was based in Singapore for 18 years where he co-founded the Advanced Remanufacturing and Technology Centre-a translational research facility based on a public private partnership model.

Organized by

Strathclyde Business School / CDC Management Development (M) Sdn Bhd

Founded in 1999 by a group of experienced management professionals, CDC Management Development is a trusted education provider located in the Klang Valley. With our “can do” attitude and ability to get things done, you will be assured of an authentic experience in your pursuit for knowledge.

We are a private institution in Malaysia that provides various education programmes locally such as:

International MBA from University of Strathclyde, United Kingdom;
MSc Risk Management, Glasgow Caledonian University, United Kingdom;
Purchasing & Supply programmes from the Royal Chartered Intitute of Procurement & Supply (CIPS)

We also represent the University of Strathclyde and University of Stirling for the recruitment of students in Malaysia for all their full-time undergraduate and postgraduate programmes in Scotland, United Kingdom.

Since Strathclyde MBA was available locally on a part-time basis from 1989, more than 1000 students have graduated. Currently we have about 250 MBA students at the various stages of their Strathclyde MBA programme. We were the first and only International Centre to start an in-house Strathclyde MBA programme for a national organization in 2008.

We have our sister company, CDC Consulting which is a leading and trusted provider of human capital and management consultancy services.

You can find out more about us by visiting our websites at www.cdc.edu.my and www.cdc-consult.com