Masterclass: Commercial B2B Sales That Win and Keep Clients
Are you ready to strengthen your commercial sales process and secure more long-term clients?
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Location
Online
Refund Policy
About this event
Are you ready to strengthen your commercial sales process and secure more long-term clients?
Join us for an exclusive two-part masterclass, led by industry expert Fred Haskett of TrueWinds Consulting, focused on helping you master the commercial B2B sales process in the landscaping, lawn care, and tree care industries.
This event is tailored specifically for business owners, sales leaders, and account managers looking to close better commercial contracts, build stronger client relationships, and create a more consistent and scalable sales system—without adding pressure or complexity.
IMPORTANT
This two-day Masterclass provides access to both sessions! If you can’t attend live, register anyway and receive the on-demand replay after the event.
DATES AND TIMES
📅 Day 1: Tuesday, June 24, 2025, from 1:00 PM to 2:30 PM EDT
📅 Day 2: Wednesday, June 25, 2025, from 1:00 PM to 2:30 PM EDT
PRICING
Early Bird Pricing (Until June 13, 2025):
$69 (Masterclass only, both days included)
$99 (Masterclass + eBook, both days included)
Standard Pricing (After June 13, 2025):
$89 (Masterclass only, both days included)
$119 (Masterclass + eBook, both days included)
WHAT YOU WILL LEARN
The Consultative Sales Process
→ Learn the six steps to closing commercial clients with confidence.
→ Build a sales system based on trust, discovery, and value.
Creating Proposals That Sell
→ Understand what makes a proposal stand out and win.
→ Shift from quoting tasks to delivering strategic solutions.
Handling Objections With Confidence
→ Respond to price pushback and common concerns with professionalism.
→ Keep the conversation moving without pressure.
The Annual Wish List Walk
→ Discover how this strategy turns one-time clients into long-term partners.
→ Build a repeatable enhancement roadmap that leads to more upsells.
Building Repeatable B2B Sales Systems
→ Learn how to structure a sales engine that works with or without you.
→ Train your team to create consistent client experiences that drive renewals.
WHY ATTEND?
This masterclass is designed for business owners, account managers, and sales professionals in the green industry who are ready to elevate their commercial sales game.
If you're ready to stop guessing and start growing, with a process that works, this session will give you the clarity, confidence, and tools you need.
JOIN US
Don’t miss this opportunity to sharpen your sales approach and close more high-value commercial clients.
Whether you choose the masterclass only or the masterclass plus Fred’s latest eBook, you’ll walk away with a system you can use right away to win and keep more of the right clients.
We look forward to seeing you on June 24 and 25!
Frequently asked questions
This masterclass is designed for business owners, account managers, and sales professionals in the landscaping, lawn care, and tree care industries who want to strengthen their commercial B2B sales strategy. If you're responsible for bringing in or growing client relationships, this event is for you
Your ticket provides access to both days. While we encourage live attendance for both sessions, you will receive the replays even if you can only attend one day. You won’t miss anything.
The Masterclass Only ticket gives you access to the full two-day live training and the session recordings. The Masterclass + eBook ticket includes everything from the standard ticket plus Fred’s new eBook, The Green Goldmine, which expands on the strategies taught in the training.
Yes! All attendees will receive the full replay for both sessions via email. This means you can revisit the content at your convenience or share it with your team.
Absolutely. Each day includes live Q&A time, so you can get your specific questions answered by Fred. You’ll also be able to submit questions during the presentation if you’d rather not speak live.
After you register, you’ll receive a confirmation email with your Zoom access details. We’ll also send reminder emails leading up to the event with links to join both sessions.