Master the Essentials of Internet Marketing - In Ottawa | Oct 1st 2025

Master the Essentials of Internet Marketing - In Ottawa | Oct 1st 2025

  • Ages 18+

Master digital growth tools in just 1 day! Learn SEO, branding, social media & more with our Internet Marketing Fundamentals course.

Date and time

Location

Albert Street & Metcalfe Street

116 Albert Street Suite 200 & 300 Ottawa Ontario K1P 5G3 Canada Ph No: +1 469 666 9332 Ottawa, ON K1P 5G3 Canada

Refund Policy

Refunds up to 7 days before event.

Agenda

Module One: SWOT Analysis in Marketing


● Strength ● Weaknesses ● Opportunities ● Threats ● Case Study

Module Two: Marketing Research


● Consume All Media ● Finding the Right Price ● Product Development and Improvement ● Identify Your Target Audience ● Case Study

Module Three: Real Time Marketing


● Dynamic Content ● Engagement Builds Followers ● Constant Readiness and Monitoring ● The Time the Place and the Media ● Case Study

Module Four: Brand Management


● Every Interaction Counts ● Consistent Through all Media ● Unique Qualities ● Needs to be Actively Managed ● Case Study

Module Five: Social Media (I)


● You are Building a Community ● A Personal Touch ● Brand Champions ● Make it Easy to Share ● Case Study

Module Six: SEO Basics


● Relevant and Original Content ● Keywords ● Value Proposition ● Linking ● Case Study

Module Seven: Social Media (II)


● Content is King ● Blog and Interact ● Webinars ● Constant Monitoring ● Case Study

Module Eight: Website Characteristics


● SEO Optimization ● Landing Page ● Analytics ● Mobile and Tablet Friendly ● Case Study

Module Nine: Capturing Leads


● Lead Management and Generation ● Give Something Away ● Quality vs. Quantity ● Capture Repeat Customers ● Case Study

Module Ten: Campaign Characteristics


● Tailored for Your Audience ● Use Powerful Words ● The 4 W’s of a Campaign ● Monitor and Tweak ● Case Study

Module Eleven: Wrapping Up


● Words from the Wise ● Review of Parking Lot ● Lessons Learned ● Completion of Action Plans and Evaluations

About this event

  • Event lasts 8 hours
  • Ages 18+
  • Paid venue parking

Duration: 8 Hours

Language: English

Date & Time: Wednesday, 1st October, 9:00 AM to 5:00 PM

Delivery Mode: Classroom Sessions Available

Certification: Walk away with a proudly earned Certificate of Completion

Credits Earned: 8 professional development credits

We provide energizing snacks, refreshing beverages, and a delicious lunch to keep you fueled throughout the day

Course Overview:

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

Learning Objectives:

After completing this course, Individuals will be able to demonstrate their understanding of:

  • SWOT Analysis in Marketing
  • Marketing Research
  • Real Time Marketing
  • Brand Management
  • Social Media (I)
  • SEO Basics
  • Social Media (II)
  • Website Characteristics
  • Capturing Leads
  • Campaign Characteristics

Target Audience:

Ideal for individuals seeking to build foundational skills in Internet marketing - no prior experience or prerequisites required.

©2025 MG Aussie Events.This content is protected by copyright law. Copy or Reproduction without permission is prohibited

This Internet Marketing Fundamentals workshop isn't about boring theory.It's a hands-on day packed with real strategies, practical tools, and impactful results. Whether you're looking to grow your business online, attract more leads, or strengthen your digital presence — this course sets the foundation for smart, effective marketing.

Frequently asked questions

What makes this course different from other Internet Marketing Fundamentals Courses?

This course stands out for its practical, hands-on approach that focuses on real-world internet marketing strategies. It covers a wide range of topics including SEO, social media, branding, and lead generation—all in one day. Designed for all skill levels with no prerequisites, it offers flexible de

How often is your course content updated?

We continuously update our content to align with the latest certification standards, best practices, and industry trends.

What is your cancellation or rescheduling policy?

We have a flexible cancellation and rescheduling policy. Participants are eligible to request a refund if the request is submitted at least 7 days prior to the scheduled training date. Approved refunds will be processed within 14 to 21 business days.

Do you provide a certificate of participation if there’s no exam?

Yes, if a course doesn’t include a certification exam, you will still receive a certificate of participation upon completion.

What time shall I arrive at the venue?

Please arrive 15 minutes early for the training

How do I enroll in a course?

You can reach us at eventbrite@mgaussie.com

Can I switch my registration to different course if required?

Yes. You can switch your registration to a different course with a week prior notice.

Are your instructors are qualified and certified?

Our subject matter experts are from relevant industries and are certified.

Organized by

CA$513.62
Oct 1 · 9:00 AM EDT