International lettering artist and author Martina Flor comes to New York to present her new book, MAKE IT: Turn Your Creative Skill into a Business and Thrive Doing What You Love, in a special event hosted by the Type Directors Club.
In conversation with Matteo Bologna, creative director of Mucca and chairman emeritus of TDC, Martina will dive into the real story behind making it as a creative—based on her own experience and the lessons she’s gathered from mentoring hundreds of designers and illustrators building careers in lettering design.
Whether you're a seasoned designer, illustrator, or emerging lettering artist, you’ll leave with fresh perspectives and actionable strategies on:
- Evolving from amateur to professional lettering designer
- Building a portfolio that opens doors
- Communicating and pricing your creative work with confidence
- Managing mindset, money, and momentum
- Finding the right creative community to grow with
PLUS: Live Mentorship Mini SessionTo close the evening, Martina will host a live mentoring session—offering hands-on advice and personalized feedback for those navigating the challenges of creative work.
This is a one-time opportunity to meet Martina during her U.S. visit and connect with fellow creatives passionate about letter design.
