MARKING: An Anti-Branding Guide to Self-Promotion as Sovereignty

An Ever Uvi Community Open Class

MARKING

An Anti-Branding Guide to Self-Promotion as Sovereignty
with Clarinda Tivoli

Who it's for | This class is open to all folx (solo entrepreneurs/teams) who are looking to break out of traditional niching and branding norms, and step into healthy, community-first marketing practices. Folx at any stage of business or leadership experience are welcome, and encouraged.

Over 3 x hour-long sessions, we'll explore:

Session #1. Indigenous Business Futures

• Intro to Indigenous Economics
• Cultural Conflicts of Commerce, Leadership and Self-Promotional Responsibility
• Taema and Tilafaiga: A Legacy of Oceanic Marking
• Branding to Dehumanize, Marking to REhumanize

Session #2. The Vā, Polychronicity and Grieving your Branded Niche

• "Time moves backward": A Polychronic Approach to Goal Setting
• Honoring your "Lineage of Thought": Protecting and Rooting Intellectual Property (especially for those disconnected from/in conflict with ancestral connections)
• Isa Lei: The Farewell of a Branded Identity

Session #3. The Mark x(et)x ing Model

• Making a "Mark": An Anti-Branding Framework for Positioning and Perpetuating Identity in Public
• Resolving Imposter Syndrome through StoryKeeping: An Indigenous Communications Role
• Business as Ceremony: A Decolonization of All Relationship

Anyone who feels inner conflict (imposter syndrome, resistance or aversion) when it comes to self-promotion, selling oneself, or being visible in business or leadership - you will find these classes deeply beneficial and transformative.

Important Note: This class series is naturally Indigenous-centered, specifically Oceania/Pasifika oriented as this informs Clarinda’s cultural view. Class is open to all - but be mindful that it is taught from a decolonial lens. This may be uncomfortable or unappealing to some.

Class Dates | Friday Dec 19, 20 and 21 (3 sessions)

Class Time | 9.00a - 10.00a Hawaii Time
Allow for an extended Sunday session - an extra 30 minutes.

Access | Live on Zoom
If you are unable to attend live, please purchase the Recordings Only ticket.

Fee | Kabasi Members: complimentary

Koro Members: 50% off your chosen tier*

Nonmembers: $350*

*See sliding scale guideline below

Take advantage of member pricing and become a member here:

patreon.com/everuvi

Tix incl. Ever Uvi Koro Membership thru January.

How does the pricing work?

Pricing for nonmembers is ticketed with sliding scale options. Read the guidelines for each tier carefully to understand which is appropriate for you. Kabasi members receive complimentary access, and Koro members receive a 50% discount code to apply to their appropriate tier. You may take advantage of member pricing by becoming a member at patreon.com/everuvi. (Kabasi Membership is currently FULL)

***Sliding Scale Guideline***

Words credited to Worts and Cunning

• Cost: $350

This reflects the true cost of the class. It is the cost that would be charged to all students in the absence of a sliding scale. If you have access to financial security, own property or have personal savings, you would not traditionally qualify for sliding scale services. If you are able to pay for "wants" and spend little time worried about securing necessities in your life, you have economic privilege and power in our community. This price is for you.

• Sliding Scale Option 1: $250

This reflects the teacher's acknowledgement that paying the full cost would prevent some folks from being able to attend, but who do not honestly find themselves reflected in either descriptions for the highest cost or the lowest. If you are struggling to conquer debt or build savings or move away from paycheck to paycheck living but have access to steady income and are not spending most of your time thinking about meeting basic needs such as food, shelter, medical care, child care, etc., you belong here. If you, however, can ask others for financial support, such as family members, partners, or friends, please consider using those personal resources before you use the resources of the sliding scale and limit opportunities for others.

• Sliding Scale Option 2: $150

This represents an honest acknowledgment by the teacher that there are folks whose economic circumstances would prevent them from being a part of classes if there was not a deliberate opportunity made for them to access services at a cost that is reflective of their economic realities. If you struggle to maintain access to needs such as health care, housing, food, child care, and are living paycheck to paycheck or are in significant debt, you probably belong here and you deserve a community that honors your price as equal an economic offering as the person who can pay the highest tier.

***Do not forget that being a Koro member cuts this ticket cost in half (half the ticket cost, plus the $30/$20/$10 per month membership cost). Being a Kabasi member gives you complimentary access to these classes entirely. There is no obligation to continue your membership longer than one month - you have complete autonomy with your membership and duration at patreon.com/everuvi.

If you are Black, Indigenous and/or PGM (People of the Global Majority) and the bottom costs are still prohibitive, you may contact me directly re: scholarship - clarinda@thematriarchalbusiness.com

*About Clarinda*

Clarinda is a Pasifika dancer, sailor and Indigenous Business Strategist whose work with business clients centers indigenous and decolonizing frameworks. You can learn more of her story in this profile written about her business in Forbes, or on her website.

*What They Say*

"I was blown away by the work of Clarinda Tivoli who believes business is a form a ceremony. She teaches decolonizing business strategies that are rooted in Samoan and Fijian culture. You should hear her talk about approaching marketing as a reclamation of your own sovereignty..."
"Her work exploring business as ceremony is groundbreaking and a powerful reminder of older ways of carrying out commerce and exchanges. Let's go!"
- Dr Angel Acosta | Chair, Acosta Institute

“[Clarinda’s workshop] felt like an invitation to recenter dignity in the way we imagine doing business. Humble and necessary. I was reminded of the importance of embodying my story and the ways my business can further embolden the connection between me and my ancestors.

- Phelicia Okon Magnusson | Herbalist & flower essence practitioner, creator of Queen & Crow Healing Arts

“I found the framework to be very unique and refreshing compared to other marketing courses I have taken in the past. I like Clarinda's incorporation of her background into her work and I felt like I was able to connect with her story. I found the focus on creating a small, curated community and being very specific about your offerings to be super helpful.”

- Seyi Adeyinka | Founder of Solar Flux

“...I have unique offerings like white ancestral healing workshops and decolonial approaches to offering and teaching reiki, as a biracial Japanese American. I learned there are ways I can work with small groups of people to get my message across in a genuine and interdependent way.”

- Hiroki Keaveney | Dragonfly Healing Services

“It helped me fully realize that there is success and profit to be found in doing business in a way that not only does no harm, but spreads positive seeds in your community. It confirmed my deepest hopes and intuitive knowings about how I want to run my own business. So much of what we've learned about business is stuck in masculine, old and, frankly, harmful ways of thinking and I look forward to breaking that cycle with the teachings Clarinda shared.

- Graciela Rasor | Writer, Artist & Human Design Reader

“This was exactly what I was looking for without knowing it. I am an impact-driven writer. I spent years researching current marketing techniques without putting them into practice, because those methods felt wrong (my audience is primarily children). I didn’t understand why—until this course. Clarinda laid out the hidden harm in the current widespread marketing practices simply and effectively, so that I better understood what I was avoiding and why.

Better yet, Clarinda offered us a people-oriented approach to business and business promotion to sink into: developing an eco-system of community around our offerings, one that has room and plenty to nourish both those we serve and us as the community-holders.

I highly recommend this workshop for anyone looking for a way to make long-lasting positive impact.”

- Shelby Bach | 5-Time Published Author with Simon & Schuster

“Clarinda captured so much of what I’ve felt about marketing (the ickiness, the manipulation, the disregard for humanity) with clear, compelling, thoughtfully researched and experienced language, then offered an inspiring, sustainable path out. Plus, she’s super gracious—sending follow-up emails, answering big, hard questions, and accommodating with integrity and generosity. I highly recommend.”

- Kate Raykovich | Writer

“It did exceed my expectations because the workshop made sense to all the conflicting emotions I've felt in the past with business. I have been trained to make sales using fear and "the close" and seeing people as dollar signs; it was not right for me. I always felt like I was working for a scam and it created such resentment for me as an employer that quitting jobs became a favorite past time until I started working for myself. I'm amazed at how much unlearning happened for me within just the first two days. I feel that I've been given marketing tools to make my business expansive with the potential to metamorphosis into something phenomenal.”

- Anne Lister | Earthling Esthetics