Marketplace Best Practices Master Class - July 13th | 1PM - 6PM ET (Day One)

The Why, Who, How of the Marketplace Model and What Comes Next

With almost 80% of Americans purchasing regularly on marketplaces, it’s no wonder that sites enabling third-party vendors are gaining value at double the pace of traditional ecommerce businesses. But what makes this model of digital commerce so appealing to consumers, investors, and site operators alike? Why is this platform-style business model gaining such traction?

Join hosts Peter Evans, co-chair of the MIT Platform Strategy Summit and co-founder, Platform Strategy Institute, and author and CEO Tom McFadyen of McFadyen Digital for an intensive educational experience as we explore the why, the who, and the how as we demystify the marketplace model before diving into the art-of-the-possible and what comes next for this exciting commerce model.

This master class event is comprised of four educational sessions followed by a networking happy hour. The educational sessions will define real-life uses of the marketplace model, explore exactly how these are being leveraged, and examine the future of the model.

AGENDA:

Wednesday, July 13th

1:00pm - 2:00pm:

• THE WHY - Why the marketplace model is becoming such a disruptor in digital commerce

2:00pm - 2:45pm:

• THE WHO - Who is using the marketplace model to gain market position

2:45pm - 3:00pm:

• BREAK

3:00pm - 4:00pm:

• THE HOW - How marketplaces are being leveraged to dominate everything from entire industries to niche spaces

4:00pm - 5:00pm:

• WHATS NEXT - What comes next, the future of marketplaces and platform businesses

5:00pm - 6:00pm:

• Networking happy hour with drinks and light fare

MIT Platform Strategy Summit - July 14th | 8AM - 6:30PM ET (Day Two)

The MIT Platform Strategy Summit gathers a global community of executives and academics to explore the economics and management of platform-centered markets and discuss their implications for managers, industry and governmental policy.

Join us at their annual workshop on Thursday, July 14, 2022 @ the MIT Media Lab.

The full agenda and speakers list can be found HERE.

LODGING: (walking distance to CIC Cambridge & MIT Media Lab)

• Boston Marriott Cambridge
• Residence Inn by Marriott Boston Cambridge
• The Kendall Hotel