Marketing with Purpose: Building Trusted Brand Experiences with John Lee
Event Information
Event description
Join us on Wednesday, March 24th where John Lee will dive into how to approach digital marketing tactics through an inclusive lens.
About this event
Broaden your perspective and learn a new way to approach digital marketing with John Lee’s practical discussion on inclusivity in marketing. See why we’re excited for the March event and register for free below.
Hear from John Lee, Head of Evangelism at Microsoft Advertising, about putting inclusivity to action in search marketing. John covers data-backed bias in online targeting and how unpacking this bias allows marketers to challenge assumptions and remove blinders.
Critical thinking about the purchasing process helps us think through new situations and reach the right audiences.
KEY TAKEAWAYS
- Understand how responsibility, values and inclusion lead to brand trust, love and loyalty.
- Discover how practices of authenticity and inclusion increase purchase intent and more.
- Learn how to put Marketing with Purpose into action in your digital advertising campaigns with DSA, RSA and more.
We will be emailing all participants the Zoom the day of with login information.
AGENDA
- 6-6:30 p.m. - Virtual Happy Hour
- 6:30-7:15 p.m. - Marketing with Purpose: Building Trusted Brand Experiences
- 7:15-7:30 p.m. - Q&A + Discussion
