Marketing Series: Branding Basics, Marketing Strategies, Personal Branding

MARKETING MASTER CLASS LUNCH & LEARN EVENT SPONSORS

Learn how to grow your business by leveraging who you are and what you do in our Marketing Master Class Series.

The Virginia Beach SWaM Business Office, The Minority Business Council, and The HIVE, in partnership with Open Door Media Solutions, are sponsoring three FREE classes, with free lunch provided.

Each session is designed to give you insight into critical marketing skills to help you level up!

Register today, as seating and slots are limited:

UPCOMING CLASSES:

Part III: Personal Branding, In-Person and Virtual, June 20, 2025 (Open Registration)

PAST CLASSES:

Part I: Branding Basics, Online only, January 15, 2025 (registration closed)

Part II: Marketing Strategy, In-person and Online, March 20, 2025 (registration closed)

After registering, you'll receive a link to a brief survey about your brand and marketing goals. Those who complete the survey and attend any of the 3 Workshops get a chance to receive a FREE Website Brand Assessment valued at $189!

Can't make it in person? No worries. Each session is also offered online. Spots are limited, so register ASAP!

Did You Miss a Class?

Not to worry. More virtual classes are available at the standard rates.

Visit www.opendoormediasolutions.com or scan the QR code below for additional event dates and times.

WHY ATTEND THESE WORKSHOPS

Feeling stuck in your marketing? You're not alone. As a business owner, you pour everything into growing your company, yet marketing often feels like a confusing, overwhelming maze, with too many options, and uncertain whether your efforts are making an impact. You know it’s essential, but without the right strategy, tools, or expertise, you’re left frustrated, spinning your wheels and wondering why your efforts aren’t paying off.

At Open Door Media Solutions, we help business owners like you break free from the uncertainty. Whether you're struggling with branding, strategy, or just figuring out where to start, we provide the clarity, structure, and action steps needed to move you forward with confidence.

You don’t have to stay stuck. Take action today. Register now and position yourself for success!

UPCOMING EVENTS

Personal Branding, Friday, June 20th, 2025:

In our final session, we will dive into the art and strategy of personal branding—an essential tool for gaining a unique competitive edge. You'll discover how to authentically leverage your values, personality, and leadership style to create powerful differentiation in your market.

In this session, you’ll learn how to:

• Position Yourself as a Thought Leader and Authority within your industry.
• Attract Top Talent and Partnerships using your personal brand.
• Enhance Your Credibility and Favorability to gain greater access.
• Grow Your Influence and Memorability by managing how you are perceived.

PAST EVENTS

Marketing Strategies, Thursday, March 20th, 2025:

In our second class, we'll dive deep into how marketing is used to achieve specific business objectives. Most entrepreneurs understand marketing is important, but few know how to leverage it for measurable results. We'll explore popular marketing strategies and how to select the right one for your goals, audience, and budget.

In this session, you’ll learn how to:

• Turn your theory of success into an actionable plan.
• Seamlessly align your marketing strategies with your business objectives.
• Properly position your messaging and brand during times of uncertainty.
• Budget for marketing.

Branding Basics, Wednesday, January 15th, 2025:

In our first class, we'll cover the fundamentals of branding, what it means beyond just a logo and social media clicks. You'll learn how to position your brand in the marketplace with clarity and authority, how to empathize with your audience's needs and emotions, and how to communicate your unique value to the world.

In this session, you’ll learn how to:

• Recognize the difference between Strong and Weak Branding
• Define your Position in the market to improve your chances of success
• Identify your Brand Archetype to shape your identity
• Create detailed Customer Personas to focus your marketing
• Develop your Brand Voice, Values, Tone, and Personality to build trust and loyalty