Skip Main Navigation
Eventbrite
Browse Events
Organize
Help
Log InSign Up
Menu
Page Content
This event has ended.
Marketing Matters: Rethinking Your Resources

Jul

25

Marketing Matters: Rethinking Your Resources

by Howard County Economic Development Authority

Actions and Detail Panel

Sales Ended

Date and time

Thu, July 25, 2019

4:00 PM – 5:30 PM EDT

Location

Howard Tech Council at the Howard County Innovation Center

6751 Columbia Gateway Dr

Suite 300

Columbia, MD 21046

View map

Refund policy

Refunds up to 7 days before event

Description

The social media landscape is an exciting way for most businesses to engage and attract new clients. Curious about the latest trends that businesses need to know and follow to improve their social media results? Join us for our next Marketing Matters program when we will discuss ways you can put to use the latest trends in social media for your business marketing message. Light refreshments will be served.

Overview:

  • What’s hot for B2B in social media today
  • Planning ideas for social media campaigns
  • What resources and budgets are needed
  • There’s more to life than LinkedIn
  • New ideas for today’s marketers
  • Questions and answers

Moderator:

Jim Meyer, Coordinated Response

Jim Meyer is the Managing Director at Coordinated Response, a firm helping organizations develop a coordinated response to cyber threats. Jim served on the executive team for Integic Corporation. Subsequently, when Integic was acquired, he served on the management team for Northrop Grumman. Working with Integic and Northrop Grumman, Jim gained experience in cybersecurity and case management solutions, both incorporating business process management and automation. Projects included work in the public and private sectors. Prior to joining Integic Jim served on the executive team for 3 successful software product companies.

Panelists:

Wendy Baird, insight180

Wendy Baird is president and creative director of Insight180, a branding agency for b2b advisory businesses and purpose-driven organizations — those that “sell the invisible." She has been advising companies on positioning strategy, name development, brand identity, and messaging and design strategy for more than 25 years. Wendy recently served on the boards or advisory committees of Howard Tech Council, NFRC, Conscious Capitalism of Central Maryland, and Ignite Howard County. A big picture thinker who thrives on collaboration, Wendy enjoys drawing out the creative side of even the most left-brained folks. She writes/speaks about naming, differentiation, and the power of purpose in branding, and has facilitated brand workshops for dozens of businesses and organizations, including the World Bank Group.

Brooke Edwards, Edwards Performance Solutions

Brooke Edwards joined Edwards in early 2013 supporting marketing and proposal activities and now serves as Edwards’ Marketing Manager. Brooke is responsible for leading all marketing initiatives, collaborating with all Edwards’ Strategic Business Units, and Edwards’ event coordination; including internal, external, and corporate community outreach. Brooke also drives website and social media efforts to promote the growth and influence of Edwards’ capabilities.

Brooke has 6+ years of professional marketing, communications, proposal activity, and event planning experience. Her skills include copy editing, technical writing, project management, document design, and organizational branding. Prior to joining Edwards, she spent 8+ years working in the customer service industry.

Brooke holds industry certificates, including Shipley Federal Proposal Writing and Management, Adobe Illustrator, Adobe InDesign, and Project Management Fundamentals.

Christa Peay, Howard County Economic Development Authority

Christa is a true social media enthusiast and enjoys consulting with start-ups in regards to their digital marketing campaign. For the past nine years, Christa has supported several entrepreneurial ventures, both in and outside of Howard County. As of 2017, Christa has supported the HCEDA's in-house startups by conducting business development programs as Program Manager for the Maryland Center for Entrepreneurship. In fact, after several meetings regarding social media, Christa recognized a need for an on-going digital marketing workshop to aid entrepreneurs with their marketing outreach, thus launching the MCE's Marketing Matters program. The program was designed to support the HCEDA's in-house startups with establishing their brand aesthetic, identifying useful tools for social media management, and executing a strategic plan to boost user engagement. Shortly into her role as Program Manager for the HCEDA's incubator space, her talent for graphic design and digital marketing were highly recognized. By the summer of 2018, Christa was promoted to the HCEDA’s marketing team as their Communications & Marketing Coordinator. Her duties include social media management, email marketing, graphic designing, publishing press releases, event photography, and event coordination.

As an alumni to the Howard County Public School System, Christa enjoys volunteering for youth professional development programs such as Junior Achievement Rising Women, where she provides professional guidance and mentorship to students pursuing marketing and communications careers.


Registration will close on July 24 at 11:30 PM.

keywords: mce, htc, hceda, marketing, start-ups, social media

Tags

  • United States Events
  • Maryland Events
  • Things to do in Columbia, MD
  • Columbia Networking
  • Columbia Business Networking
Event ended

Marketing Matters: Rethinking Your Resources


Follow this organizer to stay informed on future events

Howard County Economic Development Authority

Event creator

Events you might like

  • Small Business Resource Information Session

    Small Business Resource Information Session
    Small Business Resource Information Session

    Tue, Jan 17, 5:30 PM
    Howard County Economic Development Authority • Columbia, MD
    Free
  • Covid-19 Economic Recovery Quarterly Job & Resource Fair

    Covid-19 Economic Recovery Quarterly Job & Resource Fair
    Covid-19 Economic Recovery Quarterly Job & Resource Fair

    Wed, Aug 17, 10:00 AM
    Prince George's Community College - Dr. Charlene M. Dukes Student Center • Largo, MD
    Free
  • Employment & Resource Fair

    Employment & Resource Fair
    Employment & Resource Fair

    Wed, Sep 28, 4:00 PM
    145 S Calverton Rd • Baltimore, MD
    Free
  • The Marketing Mix You Need for a Strong Q1!

    The Marketing Mix You Need for a Strong Q1!
    The Marketing Mix You Need for a Strong Q1!

    Fri, Sep 16, 8:30 AM
    Tower Club of Tysons Corner • Vienna, VA
    $55
  • PlanNet Marketing 7 Year Anniversary Celebration in The DMV

    PlanNet Marketing 7 Year Anniversary Celebration in The DMV
    PlanNet Marketing 7 Year Anniversary Celebration in The DMV

    Sat, Oct 1, 9:30 AM
    The Hotel at Arundel Preserve • Hanover, MD
    $25
  • Human Resource Management 1 Day Training in Washington, DC

    Human Resource Management 1 Day Training in Washington, DC
    Human Resource Management 1 Day Training in Washington, DC

    Mon, Aug 29, 9:00 AM
    For venue details reach us at info@mangates.com • Washington, DC
    $545 - $795
  • Human Resource Management 1 Day Training in Columbia, MD

    Human Resource Management 1 Day Training in Columbia, MD
    Human Resource Management 1 Day Training in Columbia, MD

    Fri, Aug 12, 9:00 AM
    For venue details reach us at info@mangates.com • Columbia, MD
    $545 - $795
  • Sales, Marketing, Customer Acquisition & Retention Strategies for Startup

    Sales, Marketing, Customer Acquisition & Retention Strategies for Startup
    Sales, Marketing, Customer Acquisition & Retention Strategies for Startup

    Sat, Aug 13, 1:00 PM
    Washington DC • Washington DC, DC
    $35 - $75
  • Sales, Marketing, Customer Acquisition & Retention Strategies for Startup

    Sales, Marketing, Customer Acquisition & Retention Strategies for Startup
    Sales, Marketing, Customer Acquisition & Retention Strategies for Startup

    Sat, Aug 13, 1:00 PM
    Baltimore • Baltimore, MD
    $35 - $75
  • Human Resource Management 1 Day Training in Washington, DC

    Human Resource Management 1 Day Training in Washington, DC
    Human Resource Management 1 Day Training in Washington, DC

    Mon, Aug 29, 9:00 AM
    Regus - District Of Columbia, Washington DC - Connecticut Avenue • Washington, DC
    $545 - $795

Site Navigation

Use Eventbrite

  • How it Works
  • Pricing
  • Event Blog

Plan events

  • Online Registration
  • Sell Event Tickets
  • Event Management Software

Find events

  • Browse Columbia Events
  • Get the Eventbrite App

Connect with us

  • Report This Event
  • Help Center
  • Terms
  • Privacy
  • CA Privacy Notice
  • Accessibility
  • Community Guidelines
Eventbrite + Ticketfly

© 2022 Eventbrite