Marketing Mastery with Alec Hanson: How to utilize AI and Social Media

Marketing Mastery with Alec Hanson: How to utilize AI and Social Media without losing human connection

Trevor Waterman and Lisa Agron invite you too join them at "Old Republic Title" on December 9, 2025 at 2:00 PM (Pacific Time) for an insightful event with marketing expert Alec Hanson. Learn how to leverage AI and Social Media to boost your marketing strategies. Don't miss this opportunity to gain valuable knowledge and network with like-minded professionals. See you there!

Alec Hanson is a contemporary leader within the Mortgage Industry. Constantly striving to improve, he began his career in origination in 2004 funding over $85M and was named Rookie of the Year by Scotsman’s Guide. Every subsequent year, Hanson landed on Scotsman’s Top 200 Originator list finishing his best year at $185M.

• Today he proudly serves as the Senior Vice President of Production for loanDepot for the West Division. A dynamic coach and thought leader, Hanson believes in leading and coaching within the trenches of the mortgage business.

He is the author of loanDepot’s Modern Lending Playbook: a strategic and tactical tool designed to equip, train, and evolve the traditional mortgage professional’s skill sets into the modern era. Alec is also the author of “Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer,” which details a systemic approach to help Mortgage Professionals succeed in the digital world. He can be found at @alecthehanson on all social platforms.

What to Expect:

• Understanding the future of consumer behavior and how AI will shape customer decision making

• Learn how to leverage AI tools today to get ahead of the curve

• Avoid the traps that AI has created

• Identify your superpower and how to leverage it