Marketing in 2026: Getting Ready for What Drives Growth

Marketing for Building Materials Brands

Modern marketing is changing fast—but the fundamentals of driving real business growth haven’t gone anywhere. In this virtual session, we’ll cut through the noise, focus on what actually works, and share practical ideas you can apply immediately to generate momentum heading into the new year.

What we’ll cover:

• Business Growth Objectives
• Marketing still starts and ends with growth. We’ll focus on how to align planning, goals, tactics, and daily activity around what actually matters—leads, revenue, and new customers.
• Authentic Intelligence vs. Artificial Intelligence
• AI is exploding, but your authentic intelligence still matters more than ever. We’ll talk about how to use AI as a multiplier—without losing your voice, strategy, or common sense.
• What’s Going to Work in 2026
• Where I’m spending my time—and where we’re guiding our partners—in 2026 to generate leads and growth. We’ll dig into web, social, video, content, and a few tactics that are proving to punch above their weight.
• Live Q&A (Highly Encouraged)
• This isn’t a sit-and-listen webinar. Ask questions, challenge ideas, and leave with actionable takeaways you can put to work right away as you attack the new year.

Presented By:

Dennis Schiraldi, CEO 898

About The Speaker:
Marketing executive with 20+ years of experience helping companies grow through smart, results-driven marketing strategy. I’ve worked with everyone from Fortune 500 brands like GE Healthcare to small and mid-sized businesses—all with a relentless focus on growth. Husband of 20 years, dad to four, one dog, and an unapologetic BBQ addict.