Marketing Green Built and High Performance Homes - CEC.03113

Marketing Green Built and High Performance Homes

Join us an invaluable class as long-time real estate agent, green consultant and instructor Mary Love dives into the world of marketing green homes.

Discover the latest strategies and techniques to effectively promote sustainable housing to homebuyers. From branding and messaging to digital marketing and social media, this course covers it all in a way that will help you market your high performance home. Whether you're a real estate professional, builder, or simply passionate about green homes, this class is for you!

Don't miss out on this incredible opportunity to hear from an industry expert on selling high performance homes.

Participants will leave this course with the ability to:

• Recognize basic green-building and high-performance homes programs and process
• Understand what consumers want
• Understand how to market green buildings and high-performance homes
• Access information, facts and value on home features
• Recognize features and available remarks on local MLS
• Create a marketing team for advertising green buildings and high-performance homes
• Recognize methods to improve working with appraisers
• Take action and share value of green buildings and high-performance homes

Instructor bio:

Mary Love is the broker-in-charge for her real estate company, Love The Green, as well as her property management company, Town Mountain Properties. She is also president of Mary Love Consulting Firm. Mary has been living and teaching the green life for so long that she is affectionately called the “Grandmother of Green.”

Mary is an education enthusiast. She has a master’s degree in administration and supervision and a master’s degree in environmental science. She has been certified in the following areas: Home Energy Star Rater, Building Professional Institute Rater, System Visions Rater, NC Green Homes Rater, National Association of Realtors GREEN, ECO Agent and Build Green Real Estate Agent.

Mary has worked as a real estate and green consultant with organizations such as Land of Sky Realtors Association, Asheville Home Builders Associations, Green Built Alliance, Asheville Habitat For Humanity, Mountain Housing Opportunities, Hendersonville Housing Authority, Asheville City and Asheville Buncombe Community Christian Ministry. She has helped create certification programs and workshops, as well as the sustainable building project Prospect Terrace and the weatherization of the Veteran Restoration Quarters.

In 2016, Mary received the National Association Realtors Evergreen Award. She is a sought-out expert for her knowledge in both the green building and real estate industry. She has been featured in the National Association of Home Builders Women’s magazine, National Association of Realtors GREEN newsletters and Asheville City Work Place Challenge.

Method: Synchronous Distance Learning (SDL) / Group Zoom

Course Hours: 2.00

CE Provider: Green Built Alliance

CE Provider Site: greenbuilt.org | Contact: jennifer@greenbuilt.org