Short Event Summary

Gain a strong foundation in modern marketing with this practical 1-day program designed for managers, sales teams, customer service professionals, entrepreneurs, and anyone aiming to strengthen their marketing skills. Learn key strategies, tools, and frameworks to attract customers, improve brand visibility, and support business growth.

✅ Description

Marketing Essentials – 1-Day Training (9:00 AM – 5:00 PM)
This hands-on training program is designed to give participants a clear and confident understanding of how marketing drives business success. Whether you’re new to marketing or looking to refresh your knowledge, this workshop provides the essential skills you need to analyze markets, position products, communicate value, and support strategic growth.

Across the day, you will explore real-world examples, practical frameworks, and interactive exercises that help you understand how marketing works in everyday business situations. You’ll learn how customers make decisions, how businesses identify opportunities, and how different marketing tools can be aligned to deliver measurable results.

By the end of the session, you will be equipped with practical techniques to strengthen customer engagement, build brand visibility, and support your organization’s long-term growth plans.

⭐ What You Will Learn

Understand the core principles of marketing and why it matters in every role
Identify customer needs and translate them into effective marketing actions
Build an effective marketing mix using the 7Ps
Analyze market conditions using research tools and frameworks
Align marketing activities with business and growth strategies
Communicate value through targeted marketing messages
Apply practical tools to solve real business marketing challenges

📅 Full-Day Agenda (9:00 AM – 5:00 PM)

9:00 AM – 9:15 AM
Welcome, introductions, and overview of the day

9:15 AM – 10:00 AM
Introduction to Marketing: What marketing really means in today’s business environment

10:00 AM – 10:45 AM
Customer Needs & Market Insight: Understanding buying behavior and the role of research

10:45 AM – 11:00 AM
Tea/Coffee Break

11:00 AM – 12:00 PM
Growth Strategies & Business Alignment: How marketing supports strategic decision-making

12:00 PM – 1:00 PM
Understanding the Marketing Mix (7Ps): Tools to influence customers and shape brand value

1:00 PM – 2:00 PM
Lunch Break

2:00 PM – 2:45 PM
Marketing Frameworks Made Simple: Using the Marketing Triangle to plan effective actions

2:45 PM – 3:30 PM
Market Challenges Case Study: Learning from real-world examples of product-market mismatch

3:30 PM – 3:45 PM
Tea/Coffee Break

3:45 PM – 4:30 PM
Promotional Strategies & Communication Tools: Choosing the right channels to reach your audience

4:30 PM – 5:00 PM
Hands-On Activity & Wrap-Up: Build a mini-marketing plan using techniques learned during the day

🎯 Who Should Attend

New marketing professionals
Sales and customer service teams
Supervisors and managers
Small business owners
Entrepreneurs and start-ups
Anyone who wants to understand marketing fundamentals

🎓 Training Outcomes

By the end of this workshop, participants will be able to:

Explain the core building blocks of marketing
Analyze customers and markets using simple research tools
Build a marketing mix tailored to business objectives
Use practical frameworks to plan customer-focused strategies
Create simple, effective marketing messages that attract attention
Understand how marketing contributes to sustainable business growth

Marketing Essentials 1 Day Workshop |Columbus, OH