MARKETING BASICS

Lunch + Learn

Thursday . March 25 . 12:00N-1:00P

How to create a relationship between you and your customers in 3 easy steps.

Marketing isn't sales.

Marketing satisfies needs and wants. It’s developing a demand for your service or product versus a transaction. Marketing focuses on a problem that leads to your service or product.

It’s about developing an understanding of who you are and what you do versus a transaction. Why they need it, why they want it from you.

Credibility and trust come first. Timing of the transaction is secondary. Once leads become loyal, sales/transactions will follow. It’s a matter of when not if.

Cost: Complimentary

Speaker: Jackie Menne. Marketing mentor for micros to bigs. Consumer goods, retail, music industry. Business to business services and products. Advocate for the Force of Ones.