Marketing 101

with April Michelle Davis, NAIWE’s Executive Director

Marketing 101 teaches the fundamentals and theory of marketing your business. The main topics to be covered include the following:

• marketing ideas
• setting business goals and obtaining them through marketing
• branding (create your brand and use it to the fullest)
• developing and limiting social network connections
• overcoming cold calling fears
• developing processes for success.

Class Overview

• Marketing Goals
• Marketing Activities
• Branding
• Social Networking
• Cold Calling