Own your niche. Grow on purpose.In a noisy market, focus beats hustle. Join us for a high-signal panel + working session built to help you choose a micro-segment, score it, and package a buyer-ready offer—all in one morning.
What we’ll cover (no fluff, all signal):
- How specialization creates pricing power and shorter sales cycles
- Finding a niche you can actually dominate (not just “serve”)
- Avoiding “fake narrowness” with proof, process, and outcomes
- When to expand to an adjacent—and when to double down
Hands-on tools you’ll build in the room:
- Niche Prism Canvas (NPC): define your micro-segment by trigger, access, and economics
- Signal-to-Fit Scorecard (S2F-100): numeric go/no-go to pick your focus (≥70 = pursue)
- One-Pager Offer: package Promise, Proof, Process, Price, Protections to speed up deals
Who’s on stage:
- David C. Baker — Author, The Business of Expertise. Advises 1,000+ firms on specialization, pricing, and practice design.
- Costas Peppas — Co-founder, Agent Legend. Scaled nationwide by starting with one buyer and building authentic automation (signal > noise).
- Matthew Charette — Multi-concept operator. Dominated a neighborhood niche, exited cleanly, and now mentors founders on focused growth.
- Co-Host: Aaron Schroer — Owner of THI and founder of TTT
- Co-Host: Ben Thomas — Founder of Aerial Staffing and Marketing Manager of THI
Who this is for: founders, operators, and service pros ready to pick a lane, say no on purpose, and build repeatable revenue.Who it isn’t for: generalists unwilling to narrow or anyone looking for inspiration without implementation.
Format & flow (10:00 AM–12:00 PM CT):Welcome & primer → Panel deep dive → Guided build (NPC → S2F-100 → One-Pager Offer) → Audience comments & commitments.
Why the Nashville EC: the city’s founder hub—central, practical, and set up for operator-level learning. (Parking validation available; doors at 9:30 AM.)
Walk out with: a clear niche, a numeric focus score, and a one-page offer you can start selling immediately.
