Mark Wuttke | From Order-Taker to Demand Creator: A Workshop for Brands

Mark Wuttke | From Order-Taker to Demand Creator: A Sales Workshop

Too many spa brands and commercial leads are stuck in demand-fulfillment mode—reacting to inquiries, pushing products, and chasing sales with time-starved spa directors. This workshop is your turning point.

In this high-impact 90-minute session, Mark Wuttke delivers a practical and mindset-shifting journey from order-taker to demand creator—equipping brands with the frameworks top commercial performers use to influence with integrity and sell with clarity.

Rooted in the Four Sales Within a Sale and a scalable, step-by-step Sales Process, you'll learn how to:

• Sell yourself first—with purpose, clarity, and confidence
• Build instant trust through authentic rapport and up-front agreements
• Paint a compelling vision of your partner’s ideal future state
• Move from Account Sales to Unique Value Sales through deeper discovery and storytelling

Who Should Attend:
Created for brands, we recommend this workshop for founder-led brands, commercial leaders, VPs, and sales professionals in the spa and wellness space who are ready to sharpen their edge, deepen client impact, and grow through relationships—not just transactions.

What You’ll Walk Away With:

• A practical breakdown of the Four Sales Within a Sale
• A repeatable Sales Process that earns trust and drives action
• Tools and language to shift from vendor to trusted commercial partner

Whether you're navigating tough buyer conversations, seeking to shorten your sales cycle, or scaling a founder-led brand—this workshop shows you how to sell smarter, not harder.

Mark Wuttke is a CEO Peer Advisor, Strategic Growth Expert, and Leadership Coach with over two decades of experience in luxury beauty, wellness, and sustainable brand leadership. As a Vistage Chair, he mentors founders and C-suite executives of growth-stage businesses, helping them scale with strategy, integrity, and lasting commercial impact.

A certified speaker, coach, and trainer with Maxwell Leadership, Mark is known for his practical, energizing approach to leadership, trust-based influence, and values-driven sales. He’s delivered keynotes at the Global Wellness Summit, Global Wellness Institute, and institutions including Cornell, FGCU, and FIU.

Mark’s passion lies in helping founder-led and purpose-driven brands shift from reactive selling to proactive influence—unlocking their full commercial potential through clear frameworks, authentic connection, and strategic execution.

What People are Saying:

Working with Mark Wuttke over the past several months has been a genuinely transformative experience for On The Green. His strategic insight and deep understanding of the spa, wellness, and sustainability sectors have been instrumental in helping us reposition our brand for the next phase of growth. Mark brings a rare combination of global executive experience, purpose-driven leadership, and market intuition that makes him uniquely valuable to any company navigating change or seeking to elevate its vision.

Mark’s counsel has helped us shape our approach to product development and market alignment while reaffirming the importance of authenticity and values-based leadership in today’s wellness landscape. His perspective is refreshingly candid, deeply informed, and always grounded in both empathy and execution. I can’t recommend him highly enough to any organization or audience looking to grow with clarity, intention, and impact.