Generative AI is changing how our stories get told, surfaced, and shared. In this fast-paced, practical session, communications futurist Jennifer Clemente will show you how to lead the AI transformation inside your organization—before the algorithms rewrite your brand for you.
Today, your brand is whatever ChatGPT says it is. If your content isn’t machine-readable, structured, and prompt-tested, it may not exist in the new AI-powered internet. This session reframes what it means to be visible in a world where search rankings are being replaced by AI-generated answers, and what communications teams must do now to stay relevant.
From rethinking how to retool owned, earned and shared content, to evolving your team’s roles and KPIs, Jennifer walks you through the strategic shifts, tools, and mindset needed to give your comms team a future-proof AI glow-up.
Key Takeaways:
-Why AI is replacing search rankings with answers, and what that means for visibility
-How to convert a traditional press release into machine-readable microcontent
-The difference between SEO and AEO (Answer Engine Optimization).
-How to realign job roles and agency relationships for the AI era
About the Presenter
Jennifer Clemente
AI for Communications Strategist , Co-Chair, Austin AI Alliance
Jennifer Clemente is an AI-focused communications strategist and founder of Raizon-8, where she helps brands and policymakers adapt storytelling for the era of generative AI. She serves as board co-chair of the Austin AI Alliance and is a member of Ragan’s AI Academy Advisory Committee.
