Make AI Work for You — SPARKS + The Generative Way in 60 Minutes

This free 1-hour interactive workshop is designed to shift how individuals and teams approach AI, from treating it as a mere tool or "magic oracle" to partnering with it as a thinking collaborator. The session introduces SPARKS, a practical framework to immediately improve your AI interactions and get better, business-relevant outcomes.

The real opportunity?

Training people to work with AI, not just use it.

In this free 1-hour workshop, you’ll get hands-on with SPARKS—a practical framework built to help you unlock AI’s real value immediately. You’ll also try out some new prompts. 

What is SPARKS?

SPARKS is a simple, actionable set of habits to level up your results with AI, fast:

• Speak It Out: Start by describing your challenge to AI as if you’re talking to a colleague—skip the jargon.
• Pivot: Let AI ask you questions and help clarify your problem or goal.
• Ask for More: Don’t accept the first answer—ask AI to expand, remix, or challenge your assumptions.
• Repeat and Refine: Keep iterating—good solutions rarely come from one-shot prompts.
• Keep Asking “Could I…?”: Push boundaries; ask how else you could solve or improve things.
• Stop and Think: Step back, review what you’ve got, and use AI to sharpen your thinking.
  
  

What you’ll learn:

• Why AI is not delivering real business results in most companies
• How to turn AI from a novelty into a real business partner
• The shift from “AI as a tool” to “AI as a thinking partner”
• The full SPARKS process, with practical examples you can use right away
• Sneak peek: into The Generative Way, our comprehensive, hands-on program for building world-class AI capability
  
  

Why attend?

See how leading companies are rethinking AI training for real results—and how you can do the same, whether you’re leading a team or want to upskill yourself. Walk away with practical prompts, new frameworks, and a proven path to making AI your competitive edge.

Bonus:

All attendees get exclusive resources and a special discount for our full hands-on program, “The Generative Way “

Testimonials:

"An absolute game-changer in how we innovate.

“Using the toolkit, we ran a sprint planned for 5 days in 2 and generated at least 3X more ideas than in a typical sprint”

"Quite simply, the fastest, more effective way I have experienced to learn fast and build real solutions"

"Grueling, mind-melting, confidence-shaking programs for anyone who thinks she already knows how to innovate. Know-it-alls, be prepared to be humbled. "

"A practical, no-nonsense approach to innovation that I can apply immediately back at the office."

Here are some companies that we have worked with:

Air Travel: Air France, British Airways, Fokker, Ripple Aerospace

Energy: EDF Luminus, Electrabel

Financial/ Insurance: Citibank, Crédit Lyonnais, Diners Club, KBC Bank, Norwich Union, Worldline

FMCG: Garnier, Henkel, Kimberly Clark, L’Oreal, Nestlé, Procter & Gamble, Unilever, United Distillers

Health: IBA, Mercuri Urval, Metis Instruments

Industrial: BASF, Bekaert Textiles, Donaldson, Pollet Water Group, Taminco

Publishing & Media: Editions Dupuis, Kluwer, National Geographic, Reader's Digest, Roularta, Time Life

Retail: Disney stores, FNAC, IKEA

Technology: AllThingsTalk, Google, Microsoft, SmartSearch

Telecom: Orange, Proximus

And hundreds of start-ups.