Join the Urban League of Louisiana this June for the 6-part marketing series, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business,” sponsored by Louisiana Economic Development and Mastercard.
This series is designed to guide small business owners and marketing leaders through a structured, hands-on process of building a strategic, actionable marketing plan that aligns with your business goals - with a focus on digital marketing, brand development, customer engagement, and AI tools - using Orhan McMillan’s Strategic Marketing Workbook as a foundation.
Session 3: Website Strategy & SEO Essentials
Thursday, June 5, 2025 I 10:00am-12:00pm
During this session, participants will learn how to evaluate and strengthen their website presence and performance.
This session will cover:
- Website must-haves
- Calls to Action (CTAs) that convert
- SEO 101
- Outlining a website improvement plan
This session will be facilitated by Orhan McMillan, Founder, dezinsINTERACTIVE and Orhan McMillan, LLC.
This series is sponsored by Mastercard and Louisiana Economic Development’s Small and Emerging Business Development Program, and funded in part through a Cooperative Agreement with the U.S. Small Business Administration. To participate, attendees must be or become certified by the LED Small and Emerging Business Development Program.
Visit https://www.opportunitylouisiana.gov/program/small-and-emerging-business-development-program to get certified today!
If you’re planning to strengthen your brand presence and grow your small business, this series is for you. Register today for each session individually to reserve your spot! There is no cost to attend this series. All classes will be held online via the GoToWebinar online platform.
After registering, you will receive a confirmation email containing information about joining the webinar. Email us at WBRC@urbanleaguela.org for any issues receiving it.
