Product development in the healthcare space is complicated by both a complex regulatory environment and a large stakeholder group. This talk will address a broad overview of best practices and strategy from regulatory pathway and IP protection to go-to-market and exit strategy. We will dive into how to test your value proposition and gather insights from your customers and users. Lastly, we will examine key design principles that are unique to this market and why mapping the user journey is critical step in the design process.

About the Speaker

Charla Triplett is the President of a recently formed consulting group called Catalyze, bringing expertise in Research, Design and Strategy with a focus on Medical Device and Digital Health. For over 20 years, she has worked with entrepreneurs, engineers, scientists, marketing and business teams, both inside companies and universities. Most recently, she has worked as a product development strategist for a design firm and in business development for an interactive digital marketing agency. Prior to these Business Development roles, Charla spent over 15 years of her career focused on connecting industry and academia in the area of Biomedical Engineering, including founding and running a non-profit, working with over 60 Universities nationwide. She has actively served on the OSU College of Engineering board for Chem, Bio and Environmental Engineering for the past 10 years. Ms. Triplett completed her M.S. in Bioengineering at OSU in 1999.

Lunch & Learn - Overview of Product Development - From Idea to Exit