In today’s digital landscape, great content is more than just words on a page it’s a key driver of visibility, engagement, and growth. This session will break down how to strategically plan, create, and optimize content that not only attracts search engines but also resonates with your target audience.What You'll Learn:
- How to align SEO goals with your marketing strategy
- Tools and techniques for effective content planning
- The role of keyword research and search intent
- Best practices for content structure and internal linking
- How to measure and refine content performance over time
Speaker Bio:Alex Zarpas is the Director of Business Development at 321 Web Marketing, where he leads client acquisition, strategic partnerships, and department growth. With a strong background in digital marketing, sales, and executive leadership, Alex brings a hands-on, people-first approach to helping businesses expand their online presence.
