Join the AMA Charlotte Chapter as we discuss "Balancing Incremental and Radical Innovation" as part of our 7 Big Problems in the Marketing Industry with Karen Albritton.

Innovation for Marketing Teams. Balancing Incremental and Radical Innovation. The American Marketing Association recently released its first ever intellectual agenda, 7 Big Problems Facing Marketers. Number 7 on the list is Balancing Incremental and Radical Innovation. Marketers tend to embrace innovation and can often be the champions for necessary change within an organization. Marketing teams can drive greater value by building a team culture that makes the most of innovation.

In this presentation, we’ll drill down on the difference between radical and incremental innovation and explore how marketers can best capitalize on the potential of what’s new and what’s next.

Free parking is available & lunch is included in the ticket price (see menu choices below).

Doors open at 11:30 am. Presentation will begin at 12:00 pm.

Background

Karen is an advisor to CEOs of emerging growth and mid-market companies, counseling them on management and growth strategies. She’s a member of the Carolina’s practice of Newport LLC, a national professional services firm.

Prior to joining Newport Board Group, Karen spent over 20 years in executive leadership roles with marketing services firms including Ketchum, Capstrat and McKinney. In a decade as Capstrat President and then CEO, she helped grow the agency into an award-winning market leader with a strong, client-focused culture. Among her accomplishments at Capstrat are a number of innovations: launching analytics and social media services, building a national healthcare practice and revamping the firm’s digital offerings. She’s been a part of eight acquisitions of privately-held businesses, both as an acquirer and in successful exits.

Karen is active in industry and community service. Current board service includes the American Marketing Association (ethics committee chair), the Medical Foundation of North Carolina (audit committee), National Association of Corporate Directors-RTP and the International Women’s Forum – Carolinas. She shares her passion for leadership as a speaker at industry conferences such as the Internet Summit, the AMA Leadership Summit, the Women’s Leadership Conference, National Association for Corporate Directors and the PRSA Counselors Academy Annual Conference. She also speaks to corporate audiences for companies like Credit Suisse, Siemens, Vanderbilt Health and Cotton, Incorporated.

Karen is a Wilson, NC native and graduate of the University of North Carolina at Chapel Hill, where she earned her B.A. degree in Journalism and Political Science.

Your choice of one of the following sandwhiches. All sandwiches come with mixed greens and house Balsamic Vinaigrette salad, served with hand-cut fries or chips. Soft Drink or Tea included.

-Buttermilk Fried Chicken Sandwich

-The Brewhouse Burger

-Mushroom Patty Melt

-Winter BLT