Creating marketing messages that get results is more challenging than ever and businesses of all types face an uphill battle to break through and engage customers in a meaningful way.
Join SheMogul Media and Mark Wilson for lunch and a conversation about how to define the purpose and vision of your brand and connect it with the right customer. Media can be mind boggling. Who are you reaching? What are you saying? Fear not, this isn’t your average information snoozfest. Get ready for laughter, learning and maybe a few tears of joy as we navigate the murky waters of successful marketing and advertising by learning strategies that will ensure your business resonates, captivates and matters in a crowded marketplace.
Key takeaways include:
- Frameworks to create high impact marketing that aligns with your customers’ needs, interests and motivations.
- How to target audiences using the right channels and messaging.
- 3 key elements for developing creative messages that get people to do something.
- How content can be leveraged to deliver powerful brand experiences that people remember.
Mark Wilson
Mark is the Founder and CEO of Ignition 36 Media, a sales, marketing and content development agency that advises media and entertainment companies, consumer brands and health care organizations. Mark has created advertising, corporate branded content and globally syndicated music, sports and entertainment programming for clients such as Warner Music Group, Capital Records, Universal Pictures and Frank Sinatra Enterprises. He’s also been a consultant for Fortune 500 clients such as Activision, Pfizer and General Motors. Whether working with major corporations or small businesses, Mark has consistently developed strategies that drive volume and revenue growth, build market presence, increase customer acquisitions, expand brand awareness and enhance profitability. A sought after speaker, he frequently shares his insights on business development and value creation at national and regional conferences. Mark wants you to succeed, and his insight can be a big step!
NOTE: Lunch will be provided to the first 25 attendees, with remaining attendees being seated in rowed chairs.
