LTV - Long Term Value of a Client

Million-dollar agents don’t run around town just chasing transactions or treating them as one-off deals to be completed for a paycheck... they instead are laser-focused and intentional about building businesses worth owning. They understand that the real wealth in real estate isn’t made from one sale… it’s made from the lifetime value of a single client, multiplied.

They treat every closing not as the finish line, but as the starting point of a long-term, profit-rich relationship.

Top producers build high-referral, low-cost, high-retention businesses by maximizing what average agents ignore: the repeat business, the referrals, the influence, and the ripple effect one well-managed client can create.

If you want to grow a real estate business that thrives in any market, you must stop thinking in commissions and start thinking in client lifetime value. That shift alone separates the high-income earners from the hustlers.

“At the heart of your lead-generation program will be a large, powerful contact management database. Think of the names of the people in your database and the relationship you have with them as ‘your business.’”

Gary Keller and Jay Papasan, The Millionaire Real Estate Agent

Sean McGrath is a master sales specialist with over 30 years of experience in strategic selling, brand development, and sales coaching. As a top-producing real estate agent, he sold more than 177 homes in Eastern Oregon, establishing himself as a market leader before stepping into his role as CEO of Keller Williams Spokane.

Before entering real estate, Sean served as a National Sales Manager, leading a company’s expansion from $12 million to $145 million while earning multiple top-ten national retail sales awards. His expertise in the industry also earned him an invitation to represent the indoor air purification sector at the US-Asia Clean Air Technologies Conference in Hong Kong.

Beyond sales, Sean has spent over two decades advising political candidates at all levels, served in the Washington State Legislature, and authored How to Win: The Complete Strategic Guide to Winning an Election.

Sean holds a Master’s in Diplomacy from Norwich University and a Bachelor’s in Sociology from Eastern University. A sought-after speaker and trainer, he has coached professionals across multiple industries.