Stop lurking. Start leading.
Learn how to turn comments into connections and connections into customers.
This hands-on workshop teaches professionals, founders, and B2B sellers how to harness the untapped power of comments on LinkedIn. Learn the psychology of commenting, frameworks for creating meaningful engagement, and real-world tactics to convert conversations into pipeline.
You’ll walk away with:
- A repeatable playbook for writing comments that spark dialogue.
- Proven strategies to “live in the comments” and amplify your presence.
- Tactical examples of how comments can directly lead to leads, meetings, and revenue.
Who this is for:
Anyone who wants to stop shouting into the void and start building real traction on LinkedIn.
Agenda
Part 1 – Why Comments Are the Secret Weapon (20 mins)
- LinkedIn’s algorithm and the hidden power of engagement.
- Why comments outperform cold DMs and posts.
- Case studies of comments leading to high-value deals.
Part 2 – Framework for Impactful Commenting (20 mins)
- The 3 Levels of Commenting: Visibility, Credibility, Relationship.
- Hooks, humor, and humility: writing comments people want to reply to.
- What to say and what not to say in different contexts (prospect, influencer, peer).
Part 3 – Living in the Comments (25 mins)
- How to “surf” trending posts in your industry.
- Daily commenting routines that grow pipeline.
- Using comments to position yourself as a thought partner, not a seller.
Part 4 – Converting Engagement into Revenue (25 mins)
- Subtle pivots from comment → DM → call.
- Examples of comment threads that turned into six-figure deals.
- Tracking ROI: comments → profile views → connections → pipeline.
Key Takeaways
- A personalized LinkedIn Comment Playbook (downloadable template).
- Scripts and examples for commenting across industries.
- A daily/weekly checklist for sustainable engagement.
- Clarity on how to track and measure revenue impact from LinkedIn comments.
