LinkedIn Workshop: Algorithm Fueled, Scalable Content That's Authentic

Your LinkedIn posts aren't reaching your network. Your profile feels invisible. You know you should be posting consistently, but where do you even start?

The problem isn't effort—it's strategy. And the good news? You can fix it.

What if you could combine three powerful things: the Just Connecting™ LinkedIn algorithm report (authored by Richard van der Blom), your authentic brand voice, and what's actually in your brain—and turn that into scientifically sound, heartfelt content that builds real relationships?

That's exactly what this workshop does. We'll show you how to use the algorithm report alongside your own expertise and AI tools to create LinkedIn content that serves your network first, builds your personal brand, and opens doors to real business opportunities.

No virality promises. No vanity metrics. Just authentic, scientifically sound content that actually builds relationships.

What You'll Learn

We'll start by reframing LinkedIn as a relationship platform, not a sales channel. Then we'll dive into Just Connecting™'s LinkedIn algorithm report (authored by Richard van der Blom) and explore how understanding the platform's science helps you post with intention and impact.

You'll discover:

• How to build a brand voice document from your own conversation transcripts
• Why algorithm insights matter—and how to use them without losing authenticity
• How to use AI tools like ChatGPT, Jasper, Claude, and Perplexity to scale your content creation
• The exact workflow to turn insights into polished, publication-ready posts

The Workflow You'll Walk Through

This workshop breaks down a complete content creation system:

• Step 1: Build a brand voice document from your conversation transcripts so AI knows how you actually talk
• Step 2: Create algorithm-informed prompting guidelines using insights from the Just Connecting™ report
• Step 3: Combine your brand voice, algorithm insights, and expertise into a simple prompt
• Step 4: Generate first-draft posts that are nearly publication-ready—polished, authentic, and scientifically sound

By the end, you'll have a repeatable framework for creating a content roadmap that authentically represents you and aligns with how LinkedIn's algorithm actually works.

The Bottom Line

Posting on LinkedIn should feel sustainable and impactful. This workshop gives you the tools to make it both—and to understand why consistency, authenticity, and a little science make all the difference in building relationships that matter.

About the Speaker

Rebecca Burley is the owner and operator of Purple Page Marketing, a full-service marketing agency specializing in content strategy, content production, and authentic messaging designed to resonate with both audiences and platforms. Rebecca works with solopreneurs, startups, and small businesses to develop strategies that maximize marketing budgets and drive real results. Her approach combines deep knowledge of platform algorithms with genuine storytelling—because the best marketing serves first and sells second.

Interested in Learning More?

Want to dive deeper on your own? Just Connecting™'s February 2025 LinkedIn algorithm report and April 2026 update are available for purchase. We recommend reading them thoroughly to understand the full context behind the workshop's approach.

Purchase the LinkedIn Algorithm Report

After the workshop, have questions for Rebecca? You can email her at rebecca.burley@purplepagemktg.com.

This is a FREE event for everyone. We do ask that you register to reserve your spot. The meeting link will be sent to you before the session.