Are you working on LinkedIn but not seeing the benefit?

Are you posting but not getting the level of engagement you are expecting?

Do you want to increase your number of leads and win new business?

These LinkedIn workshops deliver practical strategies which can produce immediate results specifically for business owners, marketing team members and sales professionals, who would like to learn how to use LinkedIn to effectively prospect and win new business.

This interactive workshop will include:

□ Which LinkedIn memberships are right for you

□ How to create opportunities

• Build your Social Selling Index by establishing your professional brand, finding the right people, engaging with insights and building relationships
• Discover the benefits of social selling and beat your competitors

□ Profile

• Write the perfect professional profile that adds value to your network, broadcasts your professional reputation and impresses your audience.
• Positioning yourself as the “go-to expert”

□ Connecting

• Learn the perfect approach for sending a connection request that gets accepted every time
• Gain the knowledge of how and why to grow your network

□ Introductions and recommendations

• Find out how to ask for them and understand the rule

□ Posting with purpose

• Create effective, engaging posts that convert to leads
• Build the foundation and develop trust

□ Your client’s competitors

• Learn why you should be prospecting your client’s competitors

□ Joining groups

• Use groups as an interaction and targeting tool
• Raising awareness and getting noticed by new clients

□ Daily Habits

• Learn how to manage LinkedIn in less than 15 minutes per day!

□ Company Pages

• Developing and promoting your own
• Following and engaging with your client’s company pages

□ Advertising

• Discover the different ways you can advertise on LinkedIn

□ Hashtags

• When and where to use them in your profile, company page and posts

□ Sales Navigator

• Boost your Social Selling Index by 20%
• Understand how to find and approach your target market – making prospecting easier with greater success
• Find and build relationships with prospects and customers through modern selling
• Sell smarter and achieve your marketing goals

□ Effective sales processes to use with LinkedIn

□ How to use LinkedIn with your CRM system

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About the trainer

Anita Dinnes has a wealth of first-hand practical experience as to what works in the current market and brings this knowledge to the delivery of this workshop.

She is the Co-founder and Joint MD of BCSL Consulting, an organisation dedicated to delivering innovative solutions to address business challenges and derive increased profitability and resilience.

Anita leads BCSL’s Business Consultancy, with extensive experience in product/service-based industries across B2B and B2C markets and has run her own successful businesses for over 25 years.

Anita was honoured to be presented with the National Entrepreneur of the Year Award at the House of Commons and has led her business to secure a variety of awards and accolades including the Telegraph Excellence in Export Innovation Award.

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The story behind the workshops

It is Anita's mission this year to fundraise for Holy Trinity Church, Stratford-upon-Avon to pay for some much-needed AV and sound equipment which can be used by local community groups.

All proceeds from the workshops are being donated to the church and by booking your place you are supporting this worthwhile charity and community project. Over £5000 has been raised to date and we only need 10 places on each workshop to be able to achieve their final target. Thank you for your support.

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LinkedIn Course Reviews :

"I learned more than I expected about communicating effectively with clients and new leads" May 2019

"A brilliant insight into using such a valuable sales tool" May 2019

“The training was thorough and covered everything – very practical. It was good to go over some of the basics as a reminder and it was a useful prompt on the importance of being more active on LinkedIn. I loved the handouts and workbook”. March 2019

“Very useful and practical information. I learned more than I expected about communicating effectively with clients and new leads”. March 2019

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Course Format

• Course notes and workbook provided
• Refreshments and buffet lunch included
• Course duration 9.30am-4.30pm