Leveling Up: Branding, Booking, Performance & IP Workshop for Artists

Leveling Up: Branding, Booking, Performance & IP for Artists
4-Week Workshop Series at The Pauline Tea Bar
Led by Speaker, Author, and RBeatz Radio Host Terry Hudson
& Dear Soul Music Co. Founder and Recording Artist, ARSENA

Designed for independent music artists, this 4-week workshop series offers the tools, strategies, and support you need to build a sustainable and fulfilling music career. Whether you're refining your brand, trying to book more shows, or navigating the business side of your artistry, this series is packed with insight and action.

Week 1: Branding & Story | July 13
Define your artist identity and craft a compelling story that resonates with fans and media. Learn to develop brand visuals, clarify your message, and build a Super Fan Experience System that turns listeners into loyal supporters.

Week 2: Booking | July 20
Discover where to find gigs and how to approach bookers with confidence and authenticity. Create or refine your EPK, practice outreach, and build a personalized follow-up strategy that supports consistent opportunities.

Week 3: Live Performance | July 27
Transform your live set into a fan-building, merch-selling experience. Learn setlist strategy, stage presence, mic technique, and how to connect meaningfully with your audience while reinforcing your brand.

Week 4: Songwriting & IP | August 3
Sharpen your songwriting, collaborate with clarity, and protect your work. You’ll walk away with tools to sustain your creativity and secure your rights as an artist.

Deliverables across the series include:

• Custom Brand Guide & Artist Story
• Booking strategy plan & draft EPK
• Audience-immersive setlist & live show strategy
• Collaboration agreement templates & IP checklist

Come ready to reflect, build, and take bold steps toward a music career that lasts.

🎟️ Early Bird Registration: $99 (until Sunday, June 29th)
💼 General Registration: $125 (after June 29th)

Questions? Email: info@dearsoulmusic.co