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Let’s Break Tradition: Virtual Reality in Public Relations


Monday, March 14, 2016 from 11:00 AM to 1:00 PM (CDT)

Let’s Break Tradition: Virtual Reality in Public...

Ticket Information

Type End Quantity
General Admission Ended Free  

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Event Details

MSLGROUP and PRWeek invite you to the can’t-miss event at SXSW. Join us for lunch
                                           on Monday, March 14.   
Tara Kriese
Robert Scoble 
Futurist, Rackspace
Jim Marggraff
Founder and CEO,
Tara Kriese
Senior Director, Marketing
Samsung Electronics America
Jon Hackett
Jeff Melton
Jon Hackett
Director of Emerging
Technology, Nurun

Jeff Melton
SVP of Global Technology
and Platforms, MSLGROUP
CNET, the BBCMashable, and Engadget are just a few of the sources citing 2016 as the breakout year for virtual reality (VR). VR is no longer an expensive, fringe format but rather a practical communications asset that marketing and PR professionals need to fully explore. But how? As marketing and PR professionals we have yet to see a guide illustrating how to get started with virtual reality. This panel’s goal is to fix that – to help marketing and PR professionals to get started by discussing the basic requirements for a VR starter kit, best practices, lessons from the early days of VR, future predictions, as well as the most creative ways to utilize the VR format for integrated marketing and PR.

In the first hour, an exciting panel discussion will highlight topics including:

  • The basic requirements for a VR starter kit
  • Best practices
  • Lessons from brands who are using it
  • Predictions for future development

Of course, seeing is believing. The VR Mini Lab hosted by UploadVR will enable PR and marketing pros the opportunity to explore and interact with the latest VR headsets - such as the HTC Vive, Oculus Rift DK2, Samsung Gear and Google Cardboard - as well as experiment with commercially available 360° cameras. Greg Gopman of UploadVR will lead a team of virtual reality developers to offer hands-on demonstrations and displays before and after the panel discussion. 


So start thinking how you can apply virtual reality to your communications initiatives.

Have questions about Let’s Break Tradition: Virtual Reality in Public Relations? Contact PRWeek

When & Where

W Hotel
200 Lavaca Street
Event will be held in Great Room A&B
Austin, TX 78701

Monday, March 14, 2016 from 11:00 AM to 1:00 PM (CDT)

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