Lessons from Greggs: how not to be a beige brand

Join Nichola Elgie, Senior Account Director at Drummond Central and the client lead for Greggs, as she unveils the remarkable journey of how this beloved North East bakery has evolved into a brand the entire nation simply can't ignore.

Drawing on a six-year partnership as Greggs’ lead strategic and creative agency, Nichola, with the help from key colleagues, will share five crucial lessons that have empowered Greggs to build a strong brand and remain culturally relevant.