We've all heard of doing more with less, but when it comes to design, a new group of thinkers are making the case for "doing more because of doing less." Across all design disciplines, from fashion, to hardware, to software and beyond, the most beloved products of today feel simple — but don't confuse simple design with simple thinking.

Join Allbirds and Shinola for cocktails and hear from a panel of design industry leaders on the discipline needed to do the counter-intuitive: distilling something to it's purest form, and having it do the most as a result.

The conversation will be guided by Nanette Wong of Design Milk, and the panelists include:

Scott Drummond, eatsa Co-founder, Chief Design and Development Officer

Jamie McClellan, Allbirds Head of Design

Thomas Overthun, IDEO Associate Partner and Design Director