LEE - WEBINAR 1 - Q&A HPA

About this event

How hand-painted murals are transforming outdoor advertising – and what comes next.

Join Global Street Art (GSA), the world’s leading hand-painted mural company, for an insightful one-hour webinar exploring the power, potential, and process behind large-scale street-level campaigns. From London to Los Angeles, GSA has helped brands, artists, and communities bring walls to life with world-class craftsmanship and a global reach.

This session is perfect for brand marketers, creatives, media buyers, and anyone curious about how murals are reshaping Out-of-Home (OOH) advertising in a digital age.

What we’ll cover:

An Introduction to Global Street Art (GSA):

A short overview of who we are, where we work, and why we believe hand-painted advertising is more impactful than ever.

The Basics of Hand-Painted Advertising (HPA):

How it works, what the creative and production process looks like, and why brands across industries are turning to murals. Expect stats, examples, and international context.

Community & Creativity:

How we approach different neighbourhoods, what research goes into location selection, and how we navigate the line between community art and brand campaigns.

Open Q&A – We want to hear from you:

This isn’t just a presentation – it’s a conversation. We’ll be discussing pre-submitted questions as well as those asked live during the session. Topics include:

How murals stack up against traditional OOH advertising.

Creative collaboration and ideation – from brief to brushstroke.

Flexibility, timelines, and whether reactive mural campaigns are realistic.

What’s inspired us, what’s surprised us, and what we’ve learned along the way.

We’ll also share some early findings from our ongoing mural market research – and ask you how we can make the toolkit of hand-painted advertising more useful to your needs.

Whether you're already a mural advocate or simply mural-curious, this is your chance to peek behind the scenes at the craft, creativity, and strategy that powers painted campaigns.

Have a question you want answered?

Keep an eye on LinkedIn, where we’ll be posting updates and inviting your input ahead of the session.