Learn to Conduct Practical Brainstorming
Ensure ideas move beyond inspiration to meaningful implementation through a method that balances creative freedom with practical realism.
Select date and time
Location
Online
Refund Policy
About this event
- Event lasts 3 hours
Brainstorming’s Practical Challenge
Every organization experiences a particular form of pain in their creative process. The loudest voices dominate. Promising ideas die under premature criticism. The team leaves with a vague sense that something valuable slipped away or remains undiscovered.
It’s frustrating. Ideas that never surface cannot create value. Solutions that remain unexplored represent opportunity, solutions and profits lost to frustration.
People don’t lack creative potential; they lack the structured path to reveal it.
The Path to Better Outcomes
Practical Brainstorming is a practice our branding agency (State of Assembly) has used to transform creative chaos into productive discovery. Through thoughtful constraints, we reveal the brilliance already within you—unlocking potential that was there all along. This deliberate approach balances creative freedom with practical realism, ensuring ideas move beyond inspiration to meaningful implementation.
From Frustration to Focus
Replace the chaos with a deliberate framework that channels creative energy
From Dominance to Contribution
Ensure every perspective contributes, not just the loudest voices
From Premature Judgment to Constructive Building
Transform criticism from a creativity killer into a solution strengthener
From Unrealized Ideas to Implemented Solutions
Bridge the gap between creative concept and practical execution
The difference between routine brainstorming and transformative ideation isn’t the creativity of people, it’s the methodology they use to access and apply that creativity.
What’s included in the workshop?
Comprehensive Framework
A complete, field-tested methodology developed through years of daily practice at State of Assembly, transforming how teams approach creative challenges.
Interactive Experience
Hands-on exercises that allow you to practice each component of the method with expert guidance, ensuring you can confidently implement it afterward.
Facilitator Training
Specific techniques for becoming an effective facilitator who keeps the process on track without controlling the outcome, including how to manage difficult team dynamics.
Validation Toolkit
Practical tools for transforming criticism into constructive evaluation, including our “What would have to be true?” framework and testing protocols.
Workshop Materials
Take-home resources including our brainstorming worksheets, process maps, and facilitator’s guide so you can immediately implement the method.
Post-Workshop Support
30 days of email support to answer questions as you begin implementing the method in your own contexts, plus access to our online resource library.
Meet Your Guides
Corrina Reff
Creative Director & Co-Founder at State of Assembly
Combining over a decade of experience in branding, visual design, and marketing with a thoughtful, hands-on approach to design, Corrina helps organizations simplify what they imply and grow into their full potential through intuitive campaigns that connect meaningfully with audiences.
Zachary Cavanell
Creative Director & Co-Founder at State of Assembly
With over 20 years of expertise in branding and marketing, Zachary brings specialized knowledge in behavioral decision-making from Harvard’s Division of Continuing Education, allowing him to craft strategies that leverage subtle cues to influence choices and translate organizational uniqueness into compelling brand stories
What is State of Assembly
Corrina and Zachary are co-owners of State of Assembly, a positioning, branding, and marketing agency in Portland, Oregon. State of Assembly works to reveal, articulate, and design for what you're meant for. By simplifying complexity and reducing risks, we draw organizations out of a business adolescence because long-term customer loyalty and business growth are in a State of Assembly. Visit their website at stateofassembly.com
Frequently asked questions
The workshop is three hours with a 15-minute break halfway through and shorter "stretch breaks" between activities to avoid Zoom fatigue.
You'll need a computer with a reliable internet connection, webcam, and microphone. A desktop or laptop computer is REQUIRED - mobile devices will not work for this workshop as we'll be using FigJam for collaborative exercises. Zoom will be our video platform (you don't need a paid account), and we'
We limit virtual workshops to 15 participants to ensure everyone has ample opportunity to participate, ask questions, and receive personalized guidance. This smaller group size allows for meaningful interaction even in a virtual environment.
The workshop is designed to be universally valuable regardless of your previous experience with brainstorming or facilitation. Beginners will gain a solid foundation in a structured approach that immediately improves their creative problem-solving, while experienced facilitators will discover refine
Very interactive! This is not a webinar where you just listen. You'll be actively participating through breakout rooms, collaborative online whiteboards, polls, and group discussions. We've specifically designed the virtual format to maintain the energy and engagement of our in-person sessions.
You can receive a full refund if you cancel up to 48 hours before the workshop. While we cannot offer refunds for cancellations less than 48 hours before the event, we can transfer your registration to a future workshop date.